Pay-Per-Click for Radiology Practices

The fastest way to hop to the top of Google search results is to utilize paid search advertising, also known as Pay-Per-Click.

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Your Fast Track to Growth

Often referred to as PPC (pay-per-click) because you only pay when a user clicks on your ad and lands on your radiology website. SEM complements your organic marketing efforts and increases your online visibility. 

PPC advertising gives your site instant impact by guaranteeing it will be one of the top-ranked listings on the search engine results page.  

Businesses make an average of $2 in revenue for every $1 they spend on Adwords.

Source: Google Economic Impact Report

Advice Media can track the exact number of clicks to your site and collect conversion data to link the number of emails and phone calls your business receives as a direct result of Pay-Per-Click.

Monthly reports listing total conversions allow Advice Media to convey projected revenue resulting from your Pay-Per-Click campaign.  Our clients see improvements month over month and we will go over the reporting with you to show the impact we are making.

Did You Know ... ?

On average, 41% of clicks go to the top three paid ads on the search results page.

Source: Wordstream

Successful Strategy Components

Boost Your Brand

Pay-Per-Click ads not only increase your direct conversions from website visitors, but they also get your brand name out there more often. Each time a customer views your ad in the Google search results, it is called an impression. The more impressions you have on a potential patient, the greater trust and credibility you appear to have in their eyes. 

Whether or not the potential visitor clicks on your website link on the first appearance, steady exposure increases the likelihood that clients will visit your site.

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Very Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: Recommended Minimum Budget: $750/month (Market Dependent)

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of people said they'd click on a Google ad, according to Search Engine Land.

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Google Ads results receive 65% of the clicks that started with buying keywords.

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Organic results receive 35% of the clicks that started with buying keywords.

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of people click on a paid search ad because it directly answers their search query.

Optimize Your Campaign

The best way to set yourself up for success is to perform keyword research.

Advice Media thoroughly researches possible search terms related to your radiology practice and services you offer to ensure that your Pay-Per-Click ads appear in every patient search sphere.

After the research is done and the ads are up and running, your campaigns are continuously monitored and adjusted to optimize their performance. That makes PPC advertising truly cost-effective, which is why it needs to be a part of your digital marketing plan. 

Prior to an SEM campaign, it is crucial that you implement a radiology SEO strategy, robust content, and a beautiful website to ensure your budget is efficient and your ad quality scores are high.

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Slice of Advice

You must have robust content and a beautiful site to generate the best ROI from your PPC budget.

The two most common search engine advertisements for radiology practices are text ads (the paid returns atop the search engine results page) and display ads (ads on the right side or across the entire top of regular web pages). Unlike text ads atop search engine results pages, display ads show up on pages of websites that you set as parameters. For instance, a display ad for your radiology practice could show up on the side of a page when a person is on the Cleveland Clinic website reading about when you may need an MRI for knee pain.

You must have robust content and a beautiful site to generate the best ROI from your PPC budget. There are different types of SEM, and each requires different strategies to optimize your ads to generate leads. 

We highly recommend using Advice Media to manage this strategy, and we will work with you to maximize your chance of success.

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