Pay-Per-Click for Orthopedic Practices

The fastest way to hop to the top of Google search results is to utilize paid search advertising, also known as Pay-Per-Click.

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Your Fast Track to Growth

You’ve probably noticed that organic search results seem to slide lower and lower on the first page of search results. 

It’s true and it’s happening for a simple reason. Google and Bing want paid search and they’ve made it increasingly more prominent. Because of that focus, paid search needs to be a part of your digital marketing efforts. 

Paid search is also called pay-per-click (PPC) advertising because users only pay when their ad is clicked on and the user is directed to their website. That makes PPC advertising truly cost-effective.

Businesses make an average of $2 in revenue for every $1 they spend on Adwords.

Source: Google Economic Impact Report

Advice Media can track the exact number of clicks to your site and collect conversion data to link the number of emails and phone calls your business receives as a direct result of Pay-Per-Click. Monthly reports listing total conversions allow Advice Media to convey projected revenue resulting from your Pay-Per-Click campaign.

Great website design and robust, engaging content are so important. Together they work to keep a curious PPC visitor on your site, encouraging that person to push deeper into the pages of your site. This increases your ROI. 

There are different SEM ad types, and they require different strategies to optimize your ads to generate leads. That’s why you need an orthopedic marketing firm to manage your SEM.

Did You Know ... ?

On average, 41% of clicks go to the top three paid ads on the search results page.

Source: Wordstream

Successful Strategy Components

Boost Your Brand

Pay-Per-Click ads not only increase your direct conversions from website visitors, but it also generates impressions.  Even if you don’t get a click, your ad is up and being consumed by prospects. 

These impressions stay embedded in your prospect’s minds and improve your brand image over time.  The more impressions you have on a potential patient, the greater trust and credibility you appear to have in their eyes. 

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Very Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: Recommended Minimum Budget: $750/month (Market Dependent)


of people said they'd click on a Google ad, according to Search Engine Land.


Google Ads results receive 65% of the clicks that started with buying keywords.


Organic results receive 35% of the clicks that started with buying keywords.


of people click on a paid search ad because it directly answers their search query.

Optimize Your Campaign

The best way to set yourself up for success is to perform keyword research.

Advice Media thoroughly researches possible search terms related to your orthopedic practice and services you offer to ensure that your Pay-Per-Click ads appear in every patient search sphere.

Keyword research is the process of finding possible search terms that are relevant to your orthopedic practice’s services.  When someone searches for these terms that you are bidding on, then your ad will appear. Whether they click or not, this steady exposure increases the likelihood that they will visit your site.  

After the research is done and the ads are up and running, our team of experts continuously monitors and analyzes the performance of your campaigns and adjusts them as needed so that you are always optimizing cost.  Once visitors click through to your site, they need to find robust, engaging content and beautiful website design so that they push deeper into your site. This increases your ROI. 

Setting your SEM campaign and budget involves first setting your overall SEO strategy. This optimizes your website to ensure your budget is efficient and your ad quality scores are high.

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Slice of Advice

You must have robust content and a beautiful site to generate the best ROI from your PPC budget.

We highly recommend using Advice Media to manage this strategy, and we will work with you to maximize your chance of success.

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