Pay-Per-Click for OBGYN Practices

The fastest way to hop to the top of Google search results is to utilize paid search advertising, also known as Pay-Per-Click.

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Your Fast Track to Growth

Organic search results are getting pushed further down the search engine results page. That’s because Google and Bing want more pay-per-click (PPC) advertising. 

Pay-per-click advertising means that your OB-GYN practice only pays when a user clicks on your ad and is directed instantly to your website. With PPC ads, you truly get what you pay for, as you’re only paying when a user hits your site.

Businesses make an average of $2 in revenue for every $1 they spend on Adwords.

Source: Google Economic Impact Report

Once a visitor does click your ad, she needs to be rewarded by landing on a beautiful website filled with engaging content. That way she will stay on your site and push deeper into it. This increases your ROI. 

The exact number of clicks to your site will be tracked and conversion data will be collected to link the number of emails and phone calls your business receives as a direct result of Pay-Per-Click. Monthly reports listing total conversions allow Advice Media to convey projected revenue resulting from your Pay-Per-Click campaign.

Did You Know ... ?

On average, 41% of clicks go to the top three paid ads on the search results page.

Source: Wordstream

Successful Strategy Components

Boost Your Brand

Pay-Per-Click ads not only increase your direct conversions from website visitors, but they also get your brand name out there more often. Each time a customer views your ad in the Google search results, it is called an impression. The more impressions you have on a potential patient, the greater trust and credibility you appear to have in their eyes. 

Whether or not the potential visitor clicks on your website link on the first appearance, steady exposure increases the likelihood that clients will visit your site.

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Very Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: Recommended Minimum Budget: $750/month (Market Dependent)

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of people said they'd click on a Google ad, according to Search Engine Land.

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Google Ads results receive 65% of the clicks that started with buying keywords.

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Organic results receive 35% of the clicks that started with buying keywords.

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of people click on a paid search ad because it directly answers their search query.

Optimize Your Campaign

The best way to set yourself up for success is to perform keyword research.

Advice Media thoroughly researches possible search terms related to your OB-GYN practice and the services you offer to ensure that your Pay-Per-Click ads appear in every patient search sphere.

Whether or not the potential visitor clicks on your website link on the first appearance, steady exposure increases the likelihood that patients will visit your site.

After the research is done and the ads are up and running, the performance of your campaigns your ads are continuously monitored, analyzed, and adjusted as needed so that you are always optimizing cost. 

Prior to setting your SEM campaign and budget, you’ll need to have an overall SEO strategy. This optimizes your website to ensure your budget is efficient and your ad quality scores are high.

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Slice of Advice

You must have robust content and a beautiful site to generate the best ROI from your PPC budget.

There are different SEM ad types, and they require different strategies to optimize your ads to generate leads. It can be somewhat confusing; that’s why you need an OB-GYN marketing firm to manage your SEM.  The two most common search engine ads for OB-GYNs are text ads (the paid returns atop the search engine results page) and display ads (ads on the right side or across the entire top of regular webpages). Unlike text ads atop search engine results pages, display ads show up on pages of websites where the visitors match the qualifications you set up. For instance, a display ad could show up for your OB-GYN practice when a person visits WebMD about symptoms of endometriosis.

You must have robust content and a beautiful site to generate the best ROI from your PPC budget. There are different types of SEM, and each requires different strategies to optimize your ads to generate leads. 

We highly recommend using Advice Media to manage this strategy, and we will work with you to maximize your chance of success.

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