Pay-Per-Click for Legal Practices

The fastest way to hop to the top of Google search results is to utilize paid search advertising, also known as Pay-Per-Click.

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Your Fast Track to Growth

Advertising on search engines is an instantly impactful way to generate new clients as you are paying for traffic to your website and is very efficient for yielding a return on investment.

Pay-Per-Click advertising or Search Engine Marketing often referred to as PPC or SEM respectively is a great way to compliment your organic marketing efforts and increase your online visibility. The best part is that you only pay when a user clicks on your ad and lands on your site.

Businesses make an average of $2 in revenue for every $1 they spend on Adwords.

Source: Google Economic Impact Report

Advice Media can track the exact number of clicks to your site and collect conversion data to link the number of emails and phone calls your business receives as a direct result of Pay-Per-Click. Monthly reports listing total conversions allow Advice Media to convey projected revenue resulting from your Pay-Per-Click campaign.

Did You Know ... ?

On average, 41% of clicks go to the top three paid ads on the search results page.

Source: Wordstream

Successful Strategy Components

Boost Your Brand

Pay-Per-Click ads not only increase your direct conversions from website visitors, but they also get your brand name out there more often. Each time a customer views your ad in the Google search results, it is called an impression. The more impressions you have on a potential client, the greater trust and credibility you appear to have in the eyes of the consumer.

Effort Meter

Your Available Options At-a-Glance

  • Generating New Clients: Very Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: Recommended Minimum Budget: $750/month (Market Dependent)


of people said they'd click on a Google ad, according to Search Engine Land.


Google Ads results receive 65% of the clicks that started with buying keywords.


Organic results receive 35% of the clicks that started with buying keywords.


of people click on a paid search ad because it directly answers their search query.

Optimize Your Campaign

Google makes money from Pay-Per-Click ads and has gotten very good at maximizing the number of PPC clicks versus organic clicks. They continue to make changes to improve the number of ads that are clicked, such as adjusting their appearance to look like organic search results. The latest studies show that PPC clicks now account for approximately half of all clicks, so it’s safe to say that PPC should be part of your client acquisition strategy.

The best way to set yourself up for success is to perform keyword research.

Advice Media thoroughly researches possible search terms related to your law firm and services you offer to ensure that your Pay-Per-Click ads appear in every client search sphere. Whether or not the potential visitor clicks on your website link on the first appearance, steady exposure increases the likelihood that clients will visit your site.

After the research is done and the ads are up and running, our team of experts will monitor the relevant search terms that are pulling up your website in the paid ad section. This continuous analysis allows us to remove keywords that are bringing in wasteful traffic and unnecessary clicks that add to your campaign cost. We will also be able to optimize the keywords that are creating the most traffic and conversions to your site. We want to ensure you are receiving the highest possible return on your PPC investment.

Prior to launching an SEM campaign, you should implement a legal SEO strategy and have an optimized website to ensure your budget is efficient and your ad quality scores are high.

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Slice of Advice

You must have robust content and a beautiful site to generate the best ROI from your PPC budget.

There are different types of SEM, and each requires different strategies to optimize your ads to generate leads.

We highly recommend using Advice Media to manage this strategy, and we will work with you to maximize your chance of success.

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