Pay-Per-Click for ENT Practices

The fastest way to hop to the top of Google search results is to utilize paid search advertising, also known as Pay-Per-Click.

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Your Fast Track to Growth

Advertising on search engines is an instantly impactful way to generate new patients. 

You’ve probably noticed that Google and Bing keep pushing organic search results further down the first page of results. That’s because they want people using paid search. Correspondingly, your ENT practice needs to incorporate paid search (pay per click or PPC) marketing into your digital marketing plan. Pay-per-click advertising has that moniker because your ENT practice only pays when a user clicks on your ad and is redirected to your website. Advertising in paid search is very cost-effective, as you’re only paying when a user hits your site.

Businesses make an average of $2 in revenue for every $1 they spend on Adwords.

Source: Google Economic Impact Report

Advice Media’s software can track the exact number of clicks to your site and collect conversion data to link the number of emails and phone calls your business receives as a direct result of Pay-Per-Click. 

Did You Know ... ?

On average, 41% of clicks go to the top three paid ads on the search results page.

Source: Wordstream

Successful Strategy Components

Boost Your Brand

Pay-Per-Click ads increase your website conversions and overall brand awareness from an increased number of impressions. The more impressions you have on a potential patient, the greater trust and credibility you gain with them. 

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Very Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: Recommended Minimum Budget: $750/month (Market Dependent)

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of people said they'd click on a Google ad, according to Search Engine Land.

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Google Ads results receive 65% of the clicks that started with buying keywords.

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Organic results receive 35% of the clicks that started with buying keywords.

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of people click on a paid search ad because it directly answers their search query.

Optimize Your Campaign

The key here is to first choose your overall SEO strategy before setting your PPC campaign and budget.

This optimizes your website to ensure your budget is efficient and your ad quality scores are high.

Advice Media thoroughly researches for the most relevant keywords related to your ENT practice and services you offer to maximize the number of patient searches you appear in.

After the research is done and the ads are up and running, your campaigns are continuously monitored and adjusted to optimize their performance. That makes PPC advertising truly cost-effective, which is why it needs to be a part of your digital marketing plan. 

Once that potential patient clicks your PPC ad it’s crucial that the page they hit is just the beginning. That’s where robust, engaging content and beautiful website design come in, keeping a curious visitor on your site and encouraging that person to push deeper into the pages. This increases your ROI.

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Slice of Advice

You must have robust content and a beautiful site to generate the best ROI from your PPC budget.

We highly recommend using Advice Media to manage your PPC strategy, and we will work with you to maximize your chance of success.

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