Pay-Per-Click for Dermatology Practices
The fastest way to hop to the top of Google search results is to utilize paid search advertising, also known as Pay-Per-Click.
Your Fast Track to Growth
Advertising on search engines is an instantly impactful way to generate new patients.
If you’ve followed trends in organic search, you know organic results are showing up lower and lower on the page, and there are fewer listings on those SERPs (search engine results pages). That’s because Google and Bing want more paid search. Pay-per-click advertising means that your dermatology practice only pays when a user clicks on your ad and is directed instantly to your website. With PPC ads, you truly get what you pay for, as you’re only paying when a user hits your site.
Advice Media’s software can track the exact number of clicks to your site and collect conversion data to link the number of emails and phone calls your business receives as a direct result of Pay-Per-Click.
Successful Strategy Components
Boost Your Brand
Pay-Per-Click ads increase your website conversions and overall brand awareness from an increased number of impressions. The more impressions you have on a potential patient, the greater trust and credibility you gain with them.
Your Available Options At-a-Glance
- Generating New Patients: Very Effective
- Do It Yourself: Very Difficult
- Typical Cost: Recommended Minimum Budget: $750/month (Market Dependent)
of people said they'd click on a Google ad, according to Search Engine Land.
Google Ads results receive 65% of the clicks that started with buying keywords.
Organic results receive 35% of the clicks that started with buying keywords.
of people click on a paid search ad because it directly answers their search query.
Optimize Your Campaign
The key here is to first choose your overall SEO strategy before setting your PPC campaign and budget. This optimizes your website to ensure your budget is efficient and your ad quality scores are high.
The best way to set yourself up for success is to perform keyword research.
Advice Media thoroughly researches for the most relevant keywords related to your dermatology practice and services you offer to maximize the number of patient searches you appear in.
After the research is done and the ads are up and running, your campaigns are continuously monitored and adjusted to optimize their performance. That makes PPC advertising truly cost-effective, which is why it needs to be a part of your digital marketing plan.
It’s important to have a great looking website, engaging content, and overall SEO strategy in place prior to launching an PPC campaign. This increases your ROI.
Slice of Advice
You must have robust content and a beautiful site to generate the best ROI from your PPC budget.
There are different types of SEM, and each requires different strategies to optimize your ads to generate leads.