OBGYN Website Design & Development

Your OBGYN practice website is the most critical marketing asset you have in the digital world.

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Why Your Website Is So Important

Your website is your key to success. Today, it’s the place where potential patients often get their first impression of your OB-GYN practice. What will they get from that first interaction? 

Your site should showcase your specialties, skills, treatments provided, and your attentive staff — everything that sets you apart from other OB-GYN practices. 

Ultimately, the accurate measure of success for your website and all of the marketing strategies that drive traffic is converting high-quality leads into services that bring you revenue.

With over 20 years of experience in OB-GYN digital marketing campaigns, we understand different conversion strategies best suited for your OB-GYN procedures and specific design features to enhance your website including procedure animations, obstetrician blogging, photo galleries, and creating strong calls to action to get patients into your office.

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Extremely Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: Template Website: $1000-$3000; Semi-Custom Website: $5000-$12,000; Custom Website: $20000+

Website Design & Development Essentials

Mobile Responsiveness

Making your website accessible to users on any device enhances your ability to generate quality leads. At Advice Media, our websites aren’t just mobile-responsive; they are designed from a mobile-first perspective.

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead.

Source: McKinsey & Company
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Mobile search has now surpassed desktop and is becoming more influential when selecting an obstetrician. 

A mobile-responsive site not only improves your prospect’s experience with your website.  It also improves your ranking with Google.  Google reviews mobile and desktop web activity and bases its rankings on how people use the site.  A mobile-responsive site means users won’t keep backing out of your site due to long load times or device compatibility.

Your desktop and mobile sites need to feel like the same practice, yet with dramatically different functionality. A site that isn’t mobile-friendly tells a potential customer to keep looking.

Test to see if your website is mobile responsive.

Compelling Calls to Action

How should people contact you?

Calls to action are crucial to getting users to connect with you.

Different calls to action are strategically placed throughout your site to make it easy for people to know how to contact you. 

These include phone numbers, contact forms, email, appointment scheduling, and social media sharing designed to encourage potential patients to get in touch and schedule a consultation.

High-Resolution Images

You probably recognize that content is an integral part of your website and Internet marketing, but not all content is the same.

90% of the information processed by the brain is visual.

Source: Thermopylae Sciences + Technology

Going beyond simple text, interactive content is developed to:

  • Increase visitor engagement
  • Stimulate longer user sessions
  • Communicate more effectively with mobile users
  • Build authority with your audience
  • Improve SEO results
  • Generate more leads

Engaging Content & Layout

Website design is important because it impacts how your audience perceives your brand.  Plus Sites with complex, confusing layouts, and poor mobile design rank lower than their competitors with mobile-friendly websites, responsive designs, and intuitive navigation.

We work with your practice to determine strategic calls-to-action, graphics, and placement to ensure you get more leads.  Before designing your website, team members at Advice Media will strive to understand your brand and represent it visually by researching:

  • Your practice areas and the procedures you value most
  • The types of patients your practice seeks to attract
  • The local marketplace you serve
  • Competitors’ websites -- the best way for your practice to stand out is a website that amplifies your unique selling points

Advice Media’s Signature Website Themes employ designs that project a professional image and embody the unique personality of each OB-GYN practice. Our sites also include original content that builds rapport with users, educates them, and strives to earn their business. 

WordPress Platform

Is it easy to update your website and improve SEO?

WordPress is used by 36% of all websites.

Source: W3Techs

Advice Media prides itself on building reliable and secure websites on the WordPress CMS platform.  

WordPress websites are focused on user experience - the visitor’s just enjoy their experience on a WordPress site.  

WordPress sites are beautiful, responsive, and can include all of the features your site needs.   Reliable, scalable, and robust, the WordPress platform makes content creation and management simple. 

WordPress is structured to allow easy implementation of effective SEO strategies. WordPress sites are easily found by major search engines, which assist with page ranking and, ultimately, site visibility. These sites are also user-friendly, easy to update, and ideally suited for Search Engine Optimization.

Fast Site Speed

The longer it takes your site to load, the more leads you lose. At Advice Media, our hosting services come with custom-built caching technology, enabling us to deliver consistent and reliable site speeds to your potential patients. This is essential for establishing trustworthiness and keeping people on your site. It also impacts search engine ranking. Google considers site speed and page load times as part of its ranking algorithm. 

Google reported that sites lost 20% of their traffic for each additional 100 milliseconds it takes to load a page.

Source: Google
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