Local Power for Veterinary Practices

Here are the basics on how to get found in local searches.

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Why Local Search Results Matter

Search results prefer local, which is excellent news for your practice – as long as you’re optimized to be found.

Local SEO lays the foundation to help people find your practice. 

Local Power Basics

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: $150 – $250/month

When patients are searching for “veterinarian near me,” or “feline specialist close by,” a strong local presence ensures you will be found.  Optimizing your local listings and maintaining a solid and active online presence increases the likelihood of your practice showing up for those queries, in turn increasing the number of leads that reach out for a consultation.

How are your local SEO efforts performing?

Did You Know ... ?

“Near me” and "close by" searches grew by more than 900% over two years.

Source: Hubspot

NAP Data

Is your practice’s information correct across all listings?

73% of people lost trust in brands due to inaccurate local business listings.

Source: Placeable

NAP data includes information for your practice’s Name, Address, and Phone number. If you have not maintained your NAP data, spontaneously generated duplicate and inaccurate listings likely exist. 

Your practice information needs to be consistent across all of the directories out there, but who has the wherewithal to check them all. If you don’t, the inconsistencies guaranteed to be out there confuse search engine algorithms. They assume one listing with “Avenue” and another with “Ave” and another with “AVE.” are different businesses.

This consistency across the web instills trust, helps bring patients to your vet practice, and is crucial in your SEO marketing.

Advice Media’s Local Power platform maintains these listings, making sure they’re consistent in every directory. The system verifies all information is accurate at all times and updates as needed.  

Conflicting information impacts your practice’s visibility and can cause your site to rank lower in search results. Correcting these issues can substantially improve local results and the overall user experience. 

Use this free tool to detect potential issues with your listing:

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Did You Know ... ?

Local searches result in purchases 28% of the time.

Source: Hubspot

Local Directory Listings

Types of Local Directories

You may know of RealSelf or Yelp, but there are actually hundreds of online directories out there. Local directories help your practice appear in a larger number of searches, establish site authority, and help you connect with more potential patients.

46% of all searches on Google are local.

Source: Go Gulf

With nearly half of all customers searching for businesses near them, having a strong local presence is critical. Combined with other marketing services, Local Power improves your search rankings, amplifies your brand message, and drives prospective patients to your veterinary website and online profiles. 

This strategy ultimately generates traffic, high-quality leads, conversions, and more revenue.

Stop Losing Business From Inaccurate Listings

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