Local Power for Radiology Practices
Here are the basics on how to get found in local searches.
Why Local Search Results Matter
Search results prefer local, which is excellent news for your practice – as long as you’re optimized to be found.
Local SEO lays the foundation to help people find your practice.
Local Power Basics
Your Available Options At-a-Glance
- Generating New Patients: Effective
- Do It Yourself: Very Difficult
- Typical Cost: $150 – $250/month
You’ve probably used Yelp to find a new Thai restaurant. How about finding a radiologist? People use directories to find medical practices and there are over one hundred of them out there. You want to be sure these directories have accurate information about your radiology practice but having a staff member wade through the endless options is impractical.
How are your local SEO efforts performing?
Is your practice’s information correct across all listings?
Inconsistencies across directory listings confuse search engines; they assume different wording in different listings (i.e. Suite or Ste. or Office #) means those are different businesses.
NAP data includes information for your practice’s Name, Address, and Phone number. If you have not maintained your NAP data, it is likely that duplicate and inaccurate listings exist.
This consistency across the web instills trust, helps bring patients to your radiology, and is crucial for search rankings. If you have not maintained your NAP data, spontaneously generated duplicate and inaccurate listings likely exist.
We know that keeping your information consistent across 100s of online directories is not a feasible use of your time or your employees.
Conflicting information impacts your practice’s visibility and can cause your site to rank lower in search results. Correcting these issues can substantially improve local results and the overall user experience and ensures patients all receive the same business information name, phone, and address for your practice
Use this free tool to detect potential issues with your listing:
Did You Know ... ?
Local searches result in purchases 28% of the time.
Local Directory Listings
Types of Local Directories
Most radiology directories are national, but there are some local directories, including Yelp, that patients may use to find a radiologist. Local directories help your practice appear in a larger number of searches, establish site authority, and help you connect with more potential patients.
Combined with other marketing products, Local Power improves your search rankings, amplifies your brand message, and drives prospective patients to your radiology website and online profiles. This ultimately generates traffic, high-quality leads, conversions, and more revenue.