Local Power for Radiology Practices

Here are the basics on how to get found in local searches.

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Why Local Search Results Matter

Search results prefer local, which is excellent news for your practice – as long as you’re optimized to be found. 

Local SEO lays the foundation to help people find your practice. 

Local Power Basics

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: $150 – $250/month

You’ve probably used Yelp to find a new Thai restaurant. How about finding a radiologist? People use directories to find medical practices and there are over one hundred of them out there. You want to be sure these directories have accurate information about your radiology practice but having a staff member wade through the endless options is impractical.

How are your local SEO efforts performing?

Did You Know ... ?

“Near me” and "close by" searches grew by more than 900% over two years.

Source: Hubspot

NAP Data

Is your practice’s information correct across all listings?

73% of people lost trust in brands due to inaccurate local business listings.

Source: Placeable

Inconsistencies across directory listings confuse search engines; they assume different wording in different listings (i.e. Suite or Ste. or Office #) means those are different businesses. 

NAP data includes information for your practice’s Name, Address, and Phone number. If you have not maintained your NAP data, it is likely that duplicate and inaccurate listings exist.

This consistency across the web instills trust, helps bring patients to your radiology, and is crucial for search rankings. If you have not maintained your NAP data, spontaneously generated duplicate and inaccurate listings likely exist. 

We know that keeping your information consistent across 100s of online directories is not a feasible use of your time or your employees.

Advice Media’s Local Power platform corrects and manages your listings across all directories to ensure consistency across the web. The system verifies all information is accurate at all times and updates as needed.  When inaccuracies are found, the team receives an alert to take swift action to make an update.

Conflicting information impacts your practice’s visibility and can cause your site to rank lower in search results. Correcting these issues can substantially improve local results and the overall user experience and ensures patients all receive the same business information name, phone, and address for your practice

Use this free tool to detect potential issues with your listing:

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Did You Know ... ?

Local searches result in purchases 28% of the time.

Source: Hubspot

Local Directory Listings

Types of Local Directories

Most radiology directories are national, but there are some local directories, including Yelp, that patients may use to find a radiologist. Local directories help your practice appear in a larger number of searches, establish site authority, and help you connect with more potential patients.

46% of all searches on Google are local.

Source: Go Gulf

With nearly half of all customers searching for businesses near them, having a strong local presence is critical. 

Combined with other marketing products, Local Power improves your search rankings, amplifies your brand message, and drives prospective patients to your radiology website and online profiles. This ultimately generates traffic, high-quality leads, conversions, and more revenue.

Stop Losing Business From Inaccurate Listings

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