Local Power for Plastic Surgery Practices
Here are the basics on how to get found in local searches.
Why Local Search Results Matter
Search results prefer local, which is excellent news for your practice – as long as you’re optimized to be found.
Local SEO lays the foundation to help people find your practice.
Local Power Basics
Your Available Options At-a-Glance
- Generating New Patients: Effective
- Do It Yourself: Very Difficult
- Typical Cost: $150 – $250/month
A strong local presence allows potential patients to find you when they are searching locally such as “breast augmentation near me,” or “facial plastic surgeon close by.” Optimizing your local listings and maintaining a solid and active online presence increases the likelihood of your practice showing up for those queries, in turn increasing the number of leads that reach out for a consultation.
How are your local SEO efforts performing?
Is your practice’s information correct across all listings?
NAP data includes information for your practice’s Name, Address, and Phone number. If you have not maintained your NAP data, spontaneously generated duplicate and inaccurate listings likely exist.
Conflicting information impacts your practice’s visibility and can cause your site to rank lower in search results. Correcting these issues can substantially improve local results and the overall user experience.
Use this free tool to detect potential issues with your listing:
Did You Know ... ?
Local searches result in purchases 28% of the time.
Local Directory Listings
Types of Local Directories
Most plastic surgery directories are national, but there are some local directories, including Yelp, that patients may use to find a plastic surgeon. Local directories help your practice appear in a larger number of searches, establish site authority, and help you connect with more potential patients.
This strategy ultimately generates traffic, high-quality leads, conversions, and more revenue.