Local Power for Orthopedic Practices
Here are the basics on how to get found in local searches.
Why Local Search Results Matter
Search results prefer local, which is excellent news for your practice – as long as you’re optimized to be found.
Local SEO lays the foundation to help people find your practice.
Local Power Basics
Your Available Options At-a-Glance
- Generating New Patients: Effective
- Do It Yourself: Very Difficult
- Typical Cost: $150 – $250/month
When patients are searching for a “shoulder specialist near me,” or “knee replacement surgery in my area,” a strong local presence ensures you will be found. Optimizing your local listings and maintaining a solid and active online presence increases the likelihood of your practice showing up for those queries, in turn increasing the number of leads that reach out for a consultation.
How are your local SEO efforts performing?
Is your practice’s information correct across all listings?
NAP data includes information for your practice’s Name, Address, and Phone number. If you have not maintained your NAP data, it is likely that duplicate and inaccurate listings exist.
Having accurate NAP information — name, address, and phone — ensures that search engines and patients have the correct information. This consistency across the web instills trust, helps bring patients to your orthopedic practice, and is crucial in your SEO marketing.
You want to be sure national directories have accurate information about your orthopedic practice, but having a staff member wade through the endless options is impractical. Yet, inconsistency across listings confuses search engines; they assume different listings (such as Street and ST or Office # and Suite #) are for different businesses.
Conflicting information impacts your practice’s visibility and can cause your site to rank lower in search results. Correcting these issues can substantially improve local results and the overall user experience.
Use this free tool to detect potential issues with your listing:
Did You Know ... ?
Local searches result in purchases 28% of the time.
Local Directory Listings
Types of Local Directories
You may know of RealSelf or Yelp, but there are actually hundreds of online directories out there. Local directories help your practice appear in a larger number of searches, establish site authority, and help you connect with more potential patients.
Combined with other marketing products, Local Power improves your search rankings, amplifies your brand message, and drives prospective patients to your orthopedic website and online profiles. This strategy ultimately generates traffic, high-quality leads, conversions, and more revenue.