Local Power for OBGYN Practices
Here are the basics on how to get found in local searches.
Why Local Search Results Matter
Search results prefer local, which is excellent news for your practice – as long as you’re optimized to be found.
Local SEO lays the foundation to help people find your practice.
Local Power Basics
Your Available Options At-a-Glance
- Generating New Patients: Effective
- Do It Yourself: Very Difficult
- Typical Cost: $150 – $250/month
A strong local presence allows potential patients to find you when they are searching locally such as “OB-GYN near me,” or “high-risk pregnancy specialist close by.” SEO rewards practices that continuously optimize their local listings and maintain a solid and active online presence. This means your practice will show up more often for those queries, in turn increasing the number of leads that reach out for a consultation.
How are your local SEO efforts performing?
Is your practice’s information correct across all listings?
Think about it. Just 10 or 15 years ago, there was a single place where businesses were listed - the Yellow Pages. Today, that seems so quaint. There are now hundreds of online directories.
It can be nearly impossible for an employee on your staff to spend days checking each directory listing to ensure your information is consistent. If you don’t, the inconsistencies that are guaranteed to be out there will confuse search engine algorithms. They assume one listing with “Suite #” and another with “Ste” and another with “Office #” are different businesses.
Having consistent NAP date — Name, Address, and Phone number — ensures that search engines and patients have the correct information. This consistency across the web instills trust, helps bring patients to your OB-GYN practice, and is crucial in your SEO marketing.
Conflicting information impacts your practice’s visibility and can cause your site to rank lower in search results. Correcting these issues can substantially improve local results and the overall user experience. Your OB-GYN practice needs to work with a digital marketing firm that can handle your directory listings, making sure they are consistent everywhere they appear.
Use this free tool to detect potential issues with your listing:
Did You Know ... ?
Local searches result in purchases 28% of the time.
Local Directory Listings
Types of Local Directories
While most OB-GYN directories are national, patients still use Yelp to find a new doctor. Listings in local directories help your practice appear in a larger number of searches, establish site authority, and help you connect with more potential patients.
Combined with other marketing products, Local Power improves your search rankings, amplifies your brand message, and drives prospective patients to your obstetrics website and online profiles.
This strategy ultimately generates traffic, high-quality leads, conversions, and more revenue.