Local Power for Legal Practices

Here are the basics on how to get found in local searches.

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Why Local Search Results Matter

Search results skew local, which is excellent news for your firm – as long as you’re optimized to be found.

Local SEO is fundamental, and one of the most essential elements needed to help people find your firm.

Local Power Basics

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: $150 – $250/month

A strong local presence allows potential clients to find you in location-based searches such as “car accident lawyer near me,” or “divorce lawyer close by.” Optimizing your local listings and maintaining a solid and active online presence increases the likelihood of your firm showing up for those queries, in turn increasing the number of leads that reach out for help.

How are your local SEO efforts performing?

Did You Know ... ?

“Near me” and "close by" searches grew by more than 900% over two years.

Source: Hubspot

NAP Data

Is your firm’s information correct across all listings?

73% of people lost trust in brands due to inaccurate local business listings.

Source: Placeable

NAP data includes information for your firm’s Name, Address, and Phone number. If you have not maintained your NAP data, spontaneously generated duplicate and inaccurate listings likely exist.

At Advice Media, we correct and manage your listings across all platforms to ensure consistency across the web. We verify each listing is accurate at all times and updated as needed, and we take swift action when inaccuracies are found.

Conflicting information impacts your firm’s visibility and can cause your site to rank lower in search results. Correcting these issues can substantially improve local results and drive significantly more traffic to your site. 

Use this free tool to detect potential issues with your listing:

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Did You Know ... ?

Local searches result in purchases 28% of the time.

Source: Hubspot

Local Directory Listings

Types of Local Directories

Most legal directories are national, but there are some local directories, including Yelp, that clients may use to find an attorney. Local directories help your firm appear in a larger number of searches, establish site authority, and help you connect with more potential clients.

46% of all searches on Google are local.

Source: Go Gulf

With nearly half of all customers searching for businesses near them, having a strong local presence is critical. Combined with other marketing services, Local Power improves your search rankings, amplifies your brand message, and drives prospective clients to your legal website and online profiles.

This strategy ultimately generates traffic, high-quality leads, conversions, and more revenue.

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