Local Power for Legal Practices
Here are the basics on how to get found in local searches.
Why Local Search Results Matter
Search results skew local, which is excellent news for your firm – as long as you’re optimized to be found.
Local SEO is fundamental, and one of the most essential elements needed to help people find your firm.
Local Power Basics
Your Available Options At-a-Glance
- Generating New Patients: Effective
- Do It Yourself: Very Difficult
- Typical Cost: $150 – $250/month
A strong local presence allows potential clients to find you in location-based searches such as “car accident lawyer near me,” or “divorce lawyer close by.” Optimizing your local listings and maintaining a solid and active online presence increases the likelihood of your firm showing up for those queries, in turn increasing the number of leads that reach out for help.
How are your local SEO efforts performing?
Is your firm’s information correct across all listings?
NAP data includes information for your firm’s Name, Address, and Phone number. If you have not maintained your NAP data, spontaneously generated duplicate and inaccurate listings likely exist.
Conflicting information impacts your firm’s visibility and can cause your site to rank lower in search results. Correcting these issues can substantially improve local results and drive significantly more traffic to your site.
Use this free tool to detect potential issues with your listing:
Did You Know ... ?
Local searches result in purchases 28% of the time.
Local Directory Listings
Types of Local Directories
Most legal directories are national, but there are some local directories, including Yelp, that clients may use to find an attorney. Local directories help your firm appear in a larger number of searches, establish site authority, and help you connect with more potential clients.
This strategy ultimately generates traffic, high-quality leads, conversions, and more revenue.