Local Power for ENT Practices

Here are the basics on how to get found in local searches.

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Why Local Search Results Matter

Search results skew local, which is excellent news for your practice, but only if you’re optimized to be found. 

Local SEO lays the foundation to help people find your practice. 

Local Power Basics

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: $150 – $250/month

Our Local Power product creates a strong local presence for your practice to enable potential patients to find you when they are searching for ear, nose, and throat specialists in your area. 

Optimizing your local listings and maintaining an active online presence increases the likelihood of your practice showing up for those queries, in turn increasing the number of leads that reach out to schedule an appointment.

How are your local SEO efforts performing?

Did You Know ... ?

“Near me” and "close by" searches grew by more than 900% over two years.

Source: Hubspot

NAP Data

Is your practice’s information correct across all listings?

73% of people lost trust in brands due to inaccurate local business listings.

Source: Placeable

NAP data includes information for your practice’s Name, Address, and Phone number. With how many online directories there are, the odds of your practice information being in the exact same format, or even completely correct, across all the directories are slim. 

Having accurate NAP information — name, address, and phone — ensures that search engines and patients have correct information. This consistency across the web instills trust, helps bring patients to your ENT practice, and is crucial to your ENT practice SEO marketing.

Our Local Power tool corrects and manages your listings across all directories to ensure your practice information is the same on every directory everywhere on the web. 

Checking each one and making sure your ENT practice information is consistent is not the best use of your time or that of your employees. Yet, inconsistency across listings confuses search engines; it’s amazing how “Suite,” “Ste.,” and “Office #” can make a seemingly brilliant algorithm think those are three different ENT practices.

All information is checked for accuracy at all times and is quickly updated when inaccuracies are found to substantially improve local results and the overall user experience. 

Use this free tool to detect potential issues with your listing:

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Did You Know ... ?

Local searches result in purchases 28% of the time.

Source: Hubspot

Local Directory Listings

Types of Local Directories

Even those familiar with Yelp and HealthGrades aren’t aware of the sheer number of online directories out there. Today there are hundreds of online directories out there. Local directories help your ENT practice appear in a larger number of searches, establish site authority, and help you connect with more potential patients.

46% of all searches on Google are local.

Source: Go Gulf

With nearly half of all customers searching for businesses near them, having a strong local presence is critical. Combined with our other products, Local Power improves your search rankings, amplifies your brand message, and drives prospective patients to your ENT website and online profiles. 

This strategy ultimately generates traffic, high-quality leads, conversions, and more revenue.

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