Local Power for Dermatology Practices
Here are the basics on how to get found in local searches.
Why Local Search Results Matter
Search results prefer local, which is excellent news for your practice – as long as you’re optimized to be found.
Local Power creates a strong local presence for your practice.
Local Power Basics
Your Available Options At-a-Glance
- Generating New Patients: Effective
- Do It Yourself: Very Difficult
- Typical Cost: $150 – $250/month
A strong local presence allowing potential patients to find you when they are searching for dermatologists in your area. Optimizing your local listings and maintaining a solid and active online presence increases the likelihood of your practice showing up for those queries, in turn increasing the number of leads that reach out for a consultation.
How are your local SEO efforts performing?
Is your practice’s information correct across all listings?
NAP data includes information for your practice’s Name, Address, and Phone number. If you have not maintained your NAP data, it is likely that duplicate and inaccurate listings exist.
Having accurate NAP information — name, address, and phone — ensures that search engines and patients have the correct information. This consistency across the web instills trust, helps bring patients to your dermatology practice, and is crucial to your dermatology practice SEO marketing.
Your employees surely have better things to do than spend days making sure your information is consistent across these directories. Inconsistencies guaranteed to be out there confuse search engine algorithms. They assume one listing with “Suite #” and another with “Ste” and another with “Office #” are different businesses.
Use this free tool to detect potential issues with your listing:
Did You Know ... ?
Local searches result in purchases 28% of the time.
Local Directory Listings
Types of Local Directories
Listings used to be so easy — the Yellow Pages. Today there are hundreds of online directories out there. Local directories help your dermatology practice appear in a larger number of searches, establish site authority, and help you connect with more potential patients.
This strategy ultimately generates traffic, high-quality leads, conversions, and more revenue.