Local Power for Dermatology Practices

Here are the basics on how to get found in local searches.

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Why Local Search Results Matter

Search results prefer local, which is excellent news for your practice – as long as you’re optimized to be found. 

Local Power creates a strong local presence for your practice.

Local Power Basics

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: $150 – $250/month

A strong local presence allowing potential patients to find you when they are searching for dermatologists in your area. Optimizing your local listings and maintaining a solid and active online presence increases the likelihood of your practice showing up for those queries, in turn increasing the number of leads that reach out for a consultation.

How are your local SEO efforts performing?

Did You Know ... ?

“Near me” and "close by" searches grew by more than 900% over two years.

Source: Hubspot

NAP Data

Is your practice’s information correct across all listings?

73% of people lost trust in brands due to inaccurate local business listings.

Source: Placeable

NAP data includes information for your practice’s Name, Address, and Phone number. If you have not maintained your NAP data, it is likely that duplicate and inaccurate listings exist.

Our Local Power tool corrects and manages your listings across all directories to ensure consistency across the web. All information is checked for accuracy at all times and is quickly updated when inaccuracies are found. Correcting these issues will substantially improve local results and the overall user experience. 

Having accurate NAP information — name, address, and phone — ensures that search engines and patients have the correct information. This consistency across the web instills trust, helps bring patients to your dermatology practice, and is crucial to your dermatology practice SEO marketing.

Your employees surely have better things to do than spend days making sure your information is consistent across these directories. Inconsistencies guaranteed to be out there confuse search engine algorithms. They assume one listing with “Suite #” and another with “Ste” and another with “Office #” are different businesses. 

Use this free tool to detect potential issues with your listing:

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Did You Know ... ?

Local searches result in purchases 28% of the time.

Source: Hubspot

Local Directory Listings

Types of Local Directories

Listings used to be so easy — the Yellow Pages. Today there are hundreds of online directories out there. Local directories help your dermatology practice appear in a larger number of searches, establish site authority, and help you connect with more potential patients.

46% of all searches on Google are local.

Source: Go Gulf

With nearly half of all customers searching for businesses near them, having a strong local presence is critical. Combined with our other products, Local Power improves your search rankings, amplifies your brand message, and drives prospective patients to your dermatology website and online profiles. 

This strategy ultimately generates traffic, high-quality leads, conversions, and more revenue.

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