Local Power for Cosmetic Surgery Practices
Here are the basics on how to get found in local searches.
Why Local Search Results Matter
Search results prefer local, which is excellent news for your practice – as long as you’re optimized to be found.
Local SEO lays the foundation to help people find your practice.
Local Power Basics
Your Available Options At-a-Glance
- Generating New Patients: Effective
- Do It Yourself: Very Difficult
- Typical Cost: $150 – $250/month
Local Power creates a strong local presence for your practice, allowing potential patients to find you when they are searching for cosmetic surgeons in your area. Optimizing your local listings and maintaining a solid and active online presence increases the likelihood of your practice showing up for those queries, in turn increasing the number of leads that reach out for a consultation.
How are your local SEO efforts performing?
Is your practice’s information correct across all listings?
NAP data includes information for your practice’s Name, Address, and Phone number. If you have not maintained your NAP data, it is likely that duplicate and inaccurate listings exist.
Having accurate NAP information — name, address, and phone — ensures that search engines and patients have the correct information. This consistency across the web instills trust, helps bring patients to your cosmetic surgery practice, and is crucial to your cosmetic surgery practice SEO marketing.
You want your practice information accurately listed on each of them but having someone on your staff sift through every directory would be a full-time job. Yet, inconsistency across listings confuses search engine algorithms; they assume different wording in different listings (i.e. Suite or Ste. or Office #) means those are different businesses.
Use this free tool to detect potential issues with your listing:
Did You Know ... ?
Local searches result in purchases 28% of the time.
Local Directory Listings
Types of Local Directories
Online directories keep multiplying, with hundreds now out there. Local directories help your cosmetic surgery practice appear in a larger number of searches, establish site authority, and help you connect with more potential patients.
This strategy ultimately generates traffic, high-quality leads, conversions, and more revenue.