Legal Website Design Basics
Legal services have become incredibly competitive, requiring smart marketing to stay within legal guidelines and reach potential clients. Website design is no longer about merely creating a pretty design. A visually appealing design masking the flawed inner workings of a dysfunctional website is no longer sufficient; a balance of both beauty and functionality is imperative. Fortunately, armed with fundamental knowledge, you can ensure that your legal website not only looks appealing but also operates seamlessly. This dual approach is essential for optimizing search visibility, providing users with a positive experience, and ultimately attracting new clients to your legal practice.
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The Keys to Great Legal Web Design
If you're aiming to enhance your legal website, here are the top five key areas you have to get right. For additional guidance, reach out to our experts for a complimentary consultation on how MyAdvice can elevate your legal website design.
1 |
Start with your design.
Effective web design involves integrating various components.
It's about selecting the right combination of colors, fonts, and visual elements to convey your law firm's brand. However, it goes beyond aesthetics. Your website must be responsive, ensuring optimal display across various devices and browsers, from smartphones on Chrome to desktop computers running Safari. A lack of responsive design could result in a frustrating user experience and potential business loss.
2 |
Don’t forget accessibility.
Meeting accessibility standards for users with disabilities is a non-negotiable expectation for websites. Failure to comply not only renders your website unusable for individuals with disabilities but also exposes your firm to potential legal actions. Prioritize accessibility standards to create an inclusive online environment. Ignoring accessibility can be costly in more ways than one.
3 |
Prioritize security.
Ensuring the security of your website is paramount, especially when handling sensitive legal information.
This involves implementing robust security measures, keeping certificates updated, and securing web forms. Specialized systems for handling confidential data, employee training on data security, and reliable hosting are essential components in safeguarding information and maintaining a trustworthy online presence.
4 |
Don’t skimp on hosting.
Selecting a reliable hosting provider is a critical decision that influences website performance. While cost-saving may be tempting, cheap hosting often lacks infrastructure, leading to downtime, slow loading speeds, and vulnerability to cyber threats. For law firms, ensuring data privacy and compliance with legal standards is an additional consideration. Ensure your hosting provider aligns with these standards to protect client information effectively.
5 |
Focus on conversion elements.
Any feature that facilitates the conversion of a website visitor into a client is considered a conversion element.
These may include contact forms, consultation requests, or informative buttons. Regular testing is crucial to ensure these elements function seamlessly across various browsers and devices. Upgrading conversion elements may involve expanding their placement on your website or introducing new features.
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