ENT Website Design & Development

Your ENT practice website is the most critical marketing asset you have in the digital world.

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Why Your Website Is So Important

Today your ENT website is really your business card. It’s the place where new patients are first introduced to your practice, and it’s where they will draw their first impressions. 

You want to be sure to showcase the breadth of your expertise, the scope of your treatments, your skilled staff, and everything else that differentiates your ENT practice from your competitors.

Ultimately, the accurate measure of success for your website and all of the marketing strategies that drive traffic is converting high-quality leads into procedures that bring you revenue.

Advice Media has a great understanding of website design elements that work specifically for ENT practices. Robust content, procedure animations, before and after galleries, ENT blogging, testimonials, and strong calls to action to encourage appointment scheduling should all be strategically incorporated into your website.

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Extremely Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: Template Website: $1000-$3000; Semi-Custom Website: $5000-$12,000; Custom Website: $20000+

Website Design & Development Essentials

Mobile Responsiveness

Your website needs to function seamlessly on all mobile devices to generate quality leads. At Advice Media, our websites aren’t just mobile-responsive; they are designed from a mobile-first perspective.

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead.

Source: McKinsey & Company
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Mobile search has now surpassed desktop and is becoming more influential when selecting an ENT provider. 

Test to see if your website is mobile responsive.

Compelling Calls to Action

How should people contact you?

Drive more patients to your practice by incorporating strategic calls to action that motivates people to contact you. 

Phone numbers, contact forms, email, appointment scheduling, and social media sharing can all be methods of communication between potential patients and your practice.

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High-Resolution Images

Content is a crucial aspect of your website, but not all content is created equal.

90% of the information processed by the brain is visual.

Source: Thermopylae Sciences + Technology

Going beyond simple text, interactive content is developed to:

  • Increase visitor engagement
  • Stimulate longer user sessions
  • Communicate more effectively with mobile users
  • Build authority with your audience
  • Improve SEO results
  • Generate more leads

Engaging Content & Layout

Your practice website should have certain design features that make it engaging to visitors. We work closely with you to determine the best calls-to-action, visuals, and layout to ensure you get more leads.

We want to understand your unique brand and convey that through the website design. To do so, research is done to determine:

  • Your practice areas and the procedures you value most
  • The types of patients your practice seeks to attract
  • The local marketplace you serve
  • Competitors’ websites -- the best way for your practice to stand out is a website that amplifies your unique selling points

Advice Media’s Signature Website Themes employ designs that project a professional image and embody the unique personality of each ENT practice. Our sites also include original content that builds rapport with users, educates them, and strives to earn their business. 

WordPress Platform

Is it easy to update your website and improve SEO?

WordPress is used by 36% of all websites.

Source: W3Techs

WordPress makes content creation and management simple without compromising beauty, responsiveness, or features. Google actually prefers websites that are built on the WordPress platform, so your website will be ranked better simply because of this.

WordPress allows for easy implementation of SEO strategies that assist with page ranking and site visibility. 

These sites are designed to be user-friendly, easy to update, and ideally suited for search engine optimization.

Fast Site Speed

You will lose potential patients if your website takes too long to load. Advice Media’s web hosting product comes with custom-built caching technology, allowing us to deliver consistent and reliable site speeds. This is essential for establishing trustworthiness and impacts search engine ranking.

Google reported that sites lost 20% of their traffic for each additional 100 milliseconds it takes to load a page.

Source: Google
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