Dermatology Website Design & Development

Your dermatology practice website is the single most critical marketing asset you have in the digital world.

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Why Your Website Is So Important

Your website is your key to success. It’s the place where new patients get their first experience with your dermatology practice. What will their first impressions be? You want to showcase your skills, procedures and treatments you offer, your staff, and other aspects of your dermatology practice that set you apart from your competitors.

Ultimately, the accurate measure of success for your website and all of the marketing strategies that drive traffic is converting high-quality leads into appointments that bring you revenue.

Advice Media has a great understanding of website design elements that work specifically for the dermatology industry. Your practice website should include robust content, animations of procedures, a great before and after gallery, dermatology blogging, testimonials, and strong calls to action to help potential patients move past curiosity to scheduling an appointment.

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Extremely Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: Template Website: $1000-$3000; Semi-Custom Website: $5000-$12,000; Custom Website: $20000+

Website Design & Development Essentials

Mobile Responsiveness

Making your website accessible to users on any device enhances your ability to generate quality leads. At Advice Media, our websites aren’t just mobile-responsive; they are designed from a mobile-first perspective.

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead.

Source: McKinsey & Company
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Mobile search has now surpassed desktop and is becoming more influential when selecting a dermatologist. 

It’s imperative that your website works seamlessly on a laptop or an iPhone, clearly conveys your practice’s brand in the digital world, and makes it incredibly easy for a patient to contact your office with a question about a spot on his or her skin or to schedule an appointment.

Test to see if your website is mobile responsive.

Compelling Calls to Action

How should people contact you?

Strategically incorporating these through your website will help turn website visitors into qualified leads. 

Phone numbers, contact forms, email, appointment scheduling, and social media sharing are some effective calls to action that we use to drive patients to your practice. 

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High-Resolution Images

Content is a crucial aspect of your website, but not all content is created equal.

90% of the information processed by the brain is visual.

Source: Thermopylae Sciences + Technology

Going beyond simple text, interactive content is developed to:

  • Increase visitor engagement
  • Stimulate longer user sessions
  • Communicate more effectively with mobile users
  • Build authority with your audience
  • Improve SEO results
  • Generate more leads

Engaging Content & Layout

To make your website as engaging as possible, we work closely with you to determine the best calls-to-action, visuals, and layout to ensure you get more leads.

We want to understand your unique brand and convey that through the website design. To do so, research is done to determine:

  • Your practice areas and the procedures you value most
  • The types of patients your practice seeks to attract
  • The local marketplace you serve
  • Competitors’ websites -- the best way for your practice to stand out is a website that amplifies your unique selling points

Advice Media’s Signature Website Themes employ designs that project a professional image and embody the unique personality of each dermatology practice. Our sites also include original content that builds rapport with users, educates them, and strives to earn their business. 

WordPress Platform

Is it easy to update your website and improve SEO?

WordPress is used by 36% of all websites.

Source: W3Techs

WordPress websites are preferred by Google, so they are found much easier when built using this platform. 

The WordPress platform makes content creation and management simple without compromising beauty, responsiveness, or features. 

It is structured in a way to easily implement SEO strategies which assist with page ranking and, ultimately, site visibility. These sites are also user-friendly, easy to update, and ideally suited for search engine optimization.

Fast Site Speed

You will lose potential patients if your website takes too long to load. Advice Media’s web hosting product comes with custom-built caching technology, allowing us to deliver consistent and reliable site speeds. This is essential for establishing trustworthiness and impacts search engine ranking.

Google reported that sites lost 20% of their traffic for each additional 100 milliseconds it takes to load a page.

Source: Google
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