Typically the highest traffic source to a dental website is organic search queries.
Dental SEO (Search Engine Optimization), may sound scary but it is the practice of optimizing your website to appear higher in organic search results. This goes hand in hand with Dental website design. At the core of SEO is to provide the best answer to a user’s search query.
You need to ensure your website has content that answers patient questions. You’ll want robust multimedia content on procedure questions, procedures entail, office location, your credentials, just to name a few.
The three main sections to a Google Search Results page:
- Paid search ads
- Google My Business listings
- Organic search results
Dental SEO is concerned with the organic search results and improving your website rankings for user search terms. If someone searches ‘Dental Veneers’ you need to have content that discusses what Veneers are, common patient questions, the benefit and other relevant information to help a user make a decision.
Dental SEO Ranking Factors
How to Maximize Visibility for your Dental Practice
Every search engine has one goal: to provide users with the most relevant result as quickly as possible. Google looks at signals to determine if your website is relevant, trustworthy, and deserving of being ranked higher in search results. Here are some of the most important factors that contribute to the success of your medical practice online:
•Local Directory Listings