Summit Dermatology


At-a-Glance

SummitSkinAesthetics.com

STEP-BY-STEP CUSTOM TAILORED STRATEGIES PUT NEW PRACTICE ON THE MAP

Dr. Jessica Kim is an experienced, board-certified, highly recognized dermatologist. She partnered with Advice Media when opening her own practice presented some unique marketing challenges.

CHALLENGES

  • Highly credentialed doctor but no marketing experience
  • No intial online presence

GOALS

  • Build an engaging and Google-friendly website
  • Give practice a local presence with consistent NAP
  • Expand site parallel with Dr. Kim’s evolving practice
Dermatology Case Study Highlights
Dermatology Case Study Summary Fact Sheet


Download PDF

 


RESULTS

Dermatology Case Study Results

Dr. Kim’s Story

Dermatology Case Study Highlights
Watch Dr. Kim's Video Testimonial


Watch Testimonial

 

BACKGROUND


Building a Foundation for Success

Dr. Kim of Summit Dermatology and Staff


Dr. Jessica Kim is a board-certified dermatologist who graduated with honors, and who holds fellowship status with several reputable organiations, including the American Academy of Dermatology and America Society of Dermatolgy Surgery. During the first decade of her prestifious career, Dr. Kim had been recognized as an outstanding teacher, had served as principle investifator for several clinical studies, and authored peer-reviews work. But she was about to enter the great unknown – she was opening her own practice.
Building a new practice, no matter the clinical experience of the practitioner can be daunting. Questions abound. How will I be found by patients? What about m website and marketing efforts? Dr. Kim enlisted Advice Media to handle those tasks, utilizing our decades of website development and digital marketing experience so her dermatology practice would be shine from its very first day.

Entering into private practice is a dream for most physicians, but the tasks that must be accomplished before you see your first patient seem endless: deciding the scope of your practice, finding office space, choosing and purchasing medical equipment, hiring employees, and arranging financing. On top of all that, you need to let potential patients know you’re open for business. That’s where we come in.

Dr. Kim - Dermatology Case Study Boston

STEP-BY-STEP STRATEGY


Step One: Who Are You?

Our first priority for Dr. Kim was to put her on the map, literally and virtually. Dr. Kim needed a website that reflected her impressive credentials and lifelong interest in dermatology. Our job was to detail Dr. Kim’s personal approach to patient care in an engaging website that not only impressed potential patients, but also Google’s algorithm as well.
Summit Dermatology Website Redesign


Step Two: Where Are You?

We also made sure Dr. Kim’s new practice appeared in local search results. Everything from domain acquisition to local citations to ensuring all the practice information (known as the NAP — name, address, phone) was consistent across directories, with Google My Business, and with multiple review sites.

Consistent NAP earns credibility in the eyes of search engines and increases the likelihood a business will be displayed if it matches a search query. Dr. Kim’s practice had a local presence with consistent NAP established before her first day of business.

Dr. Kim Case Study results


Step Three: Adding Value

It isn’t enough to design and populate a few pages to inform site visitors about available services. For a practice to thrive, it’s vital that the online image of that practice accurately depicts what an actual appointment with the doctor will entail. Summit Dermatology is a patient-centered practice.

Engaging content detailing Dr. Kim’s personal approach to patient care, the reassurance that patient comfort is a top priority, and her high level expertise as reflected by numerous awards helps patients understand the quality of care they can expect.


Step Four: Evolution

The field of medicine is constantly changing, and dermatology is no different. As Dr. Kim expanded her services, we expanded her site. The site grew from its original and somewhat basic focus to a continually evolving site with new content describing individual treatments and procedures. Search engines want to see websites constantly updating content; Advice Media’s efforts on Dr. Kim’s site fit the bill.

Results with some of these new procedure pages were impressive:
  • A new microneedling page was optimized using terms identified within Google Keyword Planner. By the seventh month of service, this page received more views than any other, except the home page.
  • Development and optimization of tattoo removal content resulted in this page being the second most-viewed at the 12th month of service. Tattoo removal accounted for 1/8th of all conversions for that month.
  • During the second quarter analysis, an adjustment was made that allowed each dermal filler service to be indexed separately. The result was an increase in conversions through this section of the site.

OVERALL RESULTS


Summit Dermatology Case Study Results


Dr. Kim Summit Dermatology Office
Dr. Kim and staff - Advice Media Dermatology Case Study
“”

/JESSICA H. KIM, MD, FAAD

SUMMARY

Through the implementation of step-by-step strategies, Summit Dermatology ended its first year of practice with five times more leads than when they opened their doors. This practice is now on the map, and Dr. Kim is listed as a RealSelf Top Doctor.

Let us take the pressure of marketing off your shoulders so you can do what you love.

Quick Contact Advice Media

Request Your FREE DIGITAL MARKETING REVIEW

Quick Contact

  • This field is for validation purposes and should be left unchanged.


Advice Media - Digital Marketing Agency Small Logo

Park City Headquarters
1389 Center Dr #230 | Park City, UT 84098
Melville, New York Office
115 Broadhollow Rd #225 | Melville, NY 11747