Case Study

Hampton Dental Associates

Website Redesign and New Strategy Tripled Leads for Milwaukee Dentist

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At-A-Glance

Client: Dr. Richard Winter
Specialty: Dentistry
Location: Milwaukee, WI

Dr. Richard Winter has received the supreme honor of fellowship status with Academy of Dentistry International (ADI) and International College of Dentists (IDC). Hampton Dental Associates have been in business for nearly 100 years and has been passed down through 4 generations. Yet their practice growth did not correlate with these exceptional qualifications.

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Estimated ROI Over 2 Years

0%

* Based on an average cosmetic dental patient value of $1,600 at a 50% conversion rate.

Challenges

  • Multiple websites lacking a clear marketing plan
  • Located in a very competitive market
  • Not receiving enough leads from their digital marketing budget

Goals

  • Increase traffic and website leads
  • Increase conversions with a mobile responsive website

Strategy

  • Site redesign that emphasized experience, credentials, awards, videos, and before & after cases. Designed a beautiful, responsive website that works on all devices.
  • Combined multiple websites into one, following a clear and concise marketing strategy.
  • Maintained consistent information across 200 directories to improve local online presence.
  • Grew social media following.
  • Regularly posting to blog and generating links back to the website.
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Results

0%

Increase in leads after 2 years

0%

Website traffic after 2 years

0+

Generated Reviews

0 stars

Reputation score increase after 2 years

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Summary

Since partnering with Advice Media, Hampton Dental Associates has seen growth in website traffic and leads, allowing Dr. Winter to pursue other passions in his life – from a foodie instagram account to writing a monthly column in his local newspaper called “Ask The Dentist”.

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