Cannabis Website Design & Development

Establish your online presence with an appealing website.

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Why Your Website Is So Important

Your website is the most important marketing channel and is typically where new customers make their first impression of your business. It acts as a hub for all of your digital marketing efforts. You want to be sure to showcase the expertise and products that set you apart from other local cannabis businesses and convert website visitors to customers.

Ultimately, the accurate measure of success for your website and all of the marketing strategies that drive traffic is converting high-quality leads into repeat customers that bring you revenue.

No matter the size of your business, Advice Media recognizes the enormous value of offering effective website options to fit your budget. Your website must work on mobile and desktop devices, clearly convey your brand into the digital realm, and function frictionlessly to get customers in touch with your business. You need a combination of design and functionality to optimize leads and conversions. 

Effort Meter

Your Available Options At-a-Glance

  • Generating New Clients: Extremely Effective
  • Do It Yourself: Very Difficult
  • Typical Cost: Template Website: $1000-$3000; Semi-Custom Website: $5000-$12,000; Custom Website: $20000+

We understand that ROI is at the heart of marketing decisions. That’s why our website development process is individualized, allowing us to meet the needs and goals of your business, with the finished design acting as a representative core of your brand.

Website Design & Development Essentials

Mobile Responsiveness

Are you making it as easy as possible to find your website on any device? 

Making your website accessible to users on any device enhances your ability to generate quality leads. At Advice Media, our websites aren’t just mobile-responsive; they are designed from a mobile-first perspective.

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead.

Source: McKinsey & Company
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Mobile search has now surpassed desktop and is becoming more influential in a customer's purchasing decision.

Your desktop and mobile sites need to feel like the same business, yet with dramatically different functionality. A site that isn’t mobile-friendly tells a potential customer to keep looking.

Our websites are always mobile-responsive and able to dynamically shift to fit the screen of any device, from smartphones and tablets to desktop computers.

Compelling Calls to Action

Is it easy for people to know how to contact you?

We strategically incorporate different calls to action throughout your site to make it easy for people to know how to contact you.

With compelling calls to action, people will be more inclined and compelled to reach out. This can be through a phone call, form fill, social media share, email, and add to cart. Whatever the desired action may be, it’s important to include this aspect into the website design.

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High-Resolution Images

Do you include high-quality photos to showcase your business?

90% of the information processed by the brain is visual.

Source: Thermopylae Sciences + Technology

Photos are a great way to appeal to visual learners and further enhance the user experience. High-resolution, quality images look great on any screen, engage the user, break up copy sections, and reflect your business’ focus on quality.

We go beyond simple text to develop interactive content that:

  • Increases visitor engagement
  • Stimulates longer user sessions
  • Communicates more effectively with mobile users
  • Builds authority with your audience
  • Improves SEO results
  • Generates more leads

Engaging Content & Layout

The goal of our website design is to make it easy, enjoyable, and informative for a user visiting a page to find what they need. To do this we incorporate different types of engaging content: well-written copy, images, videos, animations, and more to make a page really inviting. We utilize a page hierarchy that helps the user walk down the page in a logical, easy-to-digest way.

Before designing your website, team members at Advice Media will strive to understand your brand and represent it visually by researching:

  • Your products and services you value most
  • The types of customers your business seeks to attract
  • The local marketplace you serve
  • Competitors’ websites -- the best way for your business to stand out is a website that amplifies your unique selling points

Advice Media’s Signature Website Themes employ designs that project a professional image and embody the unique personality of each cannabis business. Our sites also include original content that builds rapport with users, educates them, and strives to earn their business.

WordPress Platform

Is your website built on a platform that makes for easy updates and improved SEO?

WordPress is used by 36% of all websites.

Source: W3Techs

At Advice Media, we build on the industry-leading, rock-solid WordPress CMS platform, which provides you with reliability and scalability. WordPress is a solid, secure and powerful platform that allows us to create beautiful, responsive and feature-rich websites. With its vast programming options, there is no need for our developers to “reinvent the wheel” which allows us to spend more time focusing on YOUR market, YOUR message and YOUR needs. 

WordPress is structured to allow easy implementation of effective SEO strategies.

WordPress sites are easily found by major search engines, which assist with page ranking and, ultimately, site visibility. Search engines find WordPress sites easy to index and therefore easy to find when customers search for your key search terms.

Fast Site Speed

Are you losing business from your site taking too long to load?

Google reported that sites lost 20% of their traffic for each additional 100 milliseconds it takes to load a page.

Source: Google

Needless to say, speed matters. Google also considers your page load time when determining how much to boost your website’s visibility. Faster sites win - literally. That’s why Advice Media provides hosting services with custom-built caching technology to deliver your site fast enough for both Google and your visitors.

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We recommend working with a digital marketing company with a specialization in cannabis web design and development. You want an agency that understands different conversion strategies for your cannabis business. There are many website elements you will want your agency to implement in order to increase your conversion rate: creating engaging website layouts, cannabis blogging, and creating strong calls to action to get customers to visit your business.

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