Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.
Have you ever abandoned a website on your phone because it’s just not mobile-friendly? Google is about to do the same thing. Recently, via the Webmaster Central blog, Google announced its intentions regarding mobile-friendly adoption, and its impact on organic search results. “Starting April 21, we will be expanding our use of mobile-friendliness as a […]Read More
For many, installing and even managing a Google Analytics account can seem like a daunting task. It is easy to get lost in all the charts, data and terminology, especially if you have no idea what it is you need to be looking at. Here are some important words to know to help you better […]Read More
A recent study has found that a majority of physicians and practice managers do not know how to successfully advertise and maintain the online presence of their practice. The most common mistake amongst them was that they tended to focus all of their marketing efforts on a single tactic. It is very easy for practice […]Read More
The world of Search Engine Optimization (SEO) is constantly evolving, and thus past year was no exception. We’re taking a look back at the state of SEO in 2014 by highlighting some of our most popular blogs of the year. In October, Google released an update its Penguin algorithm for the first time in more […]Read More
These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That’s where […]Read More
A recent scandal involving before-and-after breast augmentation photos on a plastic surgeon’s website has stirred a very relevant debate involving medical confidentiality and web marketing practices. A plastic surgeon had received permission from certain patients to publish photos of their naked breasts both pre and post augmentation for the surgeon’s online portfolio. Their names, however, […]Read More
Search engines are constantly updating their search algorithms to combat web spam and provide better results for users. It is therefore very important to adjust web marketing strategies to reflect current algorithm changes. Google is the industry leader in search technology and is the search engine to follow. Google made two huge algorithm changes in 2012: […]Read More