Posts Tagged ‘ SEO ’

Have a Mobile Website or Lose Rankings, Says Google

Have you ever abandoned a website on your phone because it’s just not mobile-friendly? Google is about to do the same thing. Recently, via the Webmaster Central blog, Google announced its intentions regarding mobile-friendly adoption, and its impact on organic search results. “Starting April 21, we will be expanding our use of mobile-friendliness as a… Read More »


An Introduction To Google Analytics

For many, installing and even managing a Google Analytics account can seem like a daunting task. It is easy to get lost in all the charts, data and terminology, especially if you have no idea what it is you need to be looking at. Here are some important words to know to help you better… Read More »


The Key to Succeed in Local SEO

A recent study has found that a majority of physicians and practice managers do not know how to successfully advertise and maintain the online presence of their practice. The most common mistake amongst them was that they tended to focus all of their marketing efforts on a single tactic. It is very easy for practice… Read More »



SEO For Beginners: 7 Terms To Know

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That’s where… Read More »


How Blogs Can Leverage Your Medical Practice

If you are a doctor with an active website or social media presence, you’re already one step ahead in marketing your practice for the digital-savvy patient! Today’s patients not only use the internet to gather information, but they also expect their doctors and dentists to deliver a certain level of communication and interaction through their… Read More »


SEO Oh No!

The words Search Engine Optimization is panic-inducing in many. Others think it’s a term for some magic mixed with keywords. And others still think it’s a hoax/unimportant/dead or any mix of that unhealthy combination. Part of this thinking comes from the tyranny of Google and its unending crackdown on Black Hat SEO practices.  As harsh… Read More »


Plastic Surgeon is Sued for Misuse of Patient Photos

A recent scandal involving before-and-after breast augmentation photos on a plastic surgeon’s website has stirred a very relevant debate involving medical confidentiality and web marketing practices. A plastic surgeon had received permission from certain patients to publish photos of their naked breasts both pre and post augmentation for the surgeon’s online portfolio. Their names, however,… Read More »


Latest Developments in SEO

Search engines are constantly updating their search algorithms to combat web spam and provide better results for users. It is therefore very important to adjust web marketing strategies to reflect current algorithm changes. Google is the industry leader in search technology and is the search engine to follow. Google made two huge algorithm changes in 2012:… Read More »



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