“Hangout On Air” with Patients on Google+

Many refer to Google+ as “Google’s solution to Facebook.” And, although similar to the most popular social network, Google+ Pages for business offer features that make connecting to customers a more interactive experience.

One of the most distinguished elements of Google+ is its video chat feature, which allows users to chat with up to nine people at the same time. These “Hangouts” have become popular for businesses on Google+ to interactively connect with customers.

Now, Google has announced the rollout of Google+ “Hangouts On Air,” a feature available worldwide. It allows businesses to broadcast Hangouts live on the web and record them to share on YouTube or to embed on their websites.

Hangouts On Air, similar to live video streaming, is a way to create and share video content across the web, while communicating with others in your industry and those interested in your services. For more information, visit Google’s blog.

Google+ Hangouts On Air for Doctors

But how can you use Google+ Hangouts On Air to connect with patients?

  • Q&A- Answer popular questions about procedures you offer and conditions you treat. You can even invite existing and potential patients to join your Hangout and ask questions. Providing medical advice is not condoned, but you can answer general health questions.
  • Connect with Other Professionals- Host a Google+ Hangout with other physicians. Discuss common health questions and concerns.
  • Weigh in on Industry News- Share and weigh in on news and happenings in your medical field.
  • Make Practice Announcements- Share important practice news and announcements live on the web. Hosting an event? Win a prestigious award? Offering a new procedure? Broadcast your news!

The Power of Video

Sharing videos with potential patients on the web can be extremely powerful and influential. It puts a face to the name, allowing patients to connect with you before meeting in person. Plus, sharing your expertise makes you a more credible source for information and helps foster patient trust.

Patients are searching the web for doctors and communicating on social networks about the procedures. Give them a reason to contact you over other providers in your industry!

Start reaching new patients!

Want to communicate with patients on social media? Let Advice Media launch and manage your social media campaign. We’ll plan and execute a cohesive social media strategy for your practice and get potential patients talking! Contact an Advice Media Representative for more information.

Posted in: Social Networking

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