If your medical practice currently has its own website, you’re already one step ahead of other medical and healthcare practices when it comes to online presence. But does your practice have its own account on Facebook, Google+ and Twitter?
These sites may seem as though they’re mainly used to share personal memories and photos with friends and family, but social media platforms also offer a great opportunity for brands to expand their reach and spread their message. On top of that, having a professional account on these sites will grow your practice’s online presence and boost its Google ranking.
Last year, 73 percent of Fortune 500 companies were active on Twitter. Furthermore, over 80 percent of executives believed social media engagement led to increased sales and improved marketing, according to a study called “The Economics of the Socially Engaged Enterprise,” which was conducted by the digital consulting firm PulsePoint Group.
In many ways, social media levels the playing field — large, well-known companies and small, independent businesses alike can use Twitter and Facebook to reach customers using the same platforms. By connecting with current and potential clients on a more personal level, a practice’s professional account impacts how it is viewed online, and illustrates how it treats and interacts with its clients.
Learn more about setting up your practice’s social media accounts, and to find out what not to do when engaging with customers online!
Advice Media Can Handle It for You
Too busy to manage your social media accounts? Let Advice Media help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact an Advice Media Representative to learn more.