What Social Media Platforms Should Your Practice Use?

When you’re starting out a new social media plan for your medical practice, your options can be overwhelming. From creating a Facebook page to sending out messages via a Twitter account, you certainly have a great deal of options to choose from.

So, how do you know what social media platforms will work best for you? Let’s take a closer look.

  • Twitter. In today’s world, more and more people are turning to Twitter for useful and relevant information. Everyone from large corporations to your next door neighbor seems to be on Twitter these days, so what better way to reach potential patients that reaching out through a website they already use on a regular basis? Try to post several times a week to your Twitter account to keep content interesting and fresh for visitors.  Chances are, a conversation is already taking place on Twitter that relates to your medical practice. Don’t miss out- join in the conversation!
  • Facebook. Like Twitter, Facebook is now considered one of the most popular social media websites. It offers a medical practice a personalized way of connecting with patients, especially since almost everyone these days has a Facebook! Facebook will allow you to build your reputation and practice well beyond your office’s business hours. Try to post to your Facebook page once or twice a week, to keep engaging with your patients. Of all the social networks available today, Facebook is perhaps the best one for starting a conversation.
  • Instagram. Instagram is a site that enables you to share photos and other visual content. Instagram is best to use when you are specifically targeting a certain group of patients, such as those who are looking for very specific information about a surgery or procedure. Posting photos of a particular procedure will be especially helpful for your patients who respond to visual content more so than the written word.
  • Google+. Google+ is often considered an effective alternative to Facebook. Google+ offers users many advantages, including search engine optimization benefits! Google+ also allows users to selectively post information, so you can reach specific patient groups!

Advice Media Can Handle It for You

Too busy to manage your social media needs? Let Advice Media help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact an Advice Media Representative to learn more.



Posted in: Facebook, Google+, Social Media, Social Media Marketing, Twitter

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