Tips for Managing Your Practice’s Social Media Presence

For someone new to the world of social media, getting started can be an intimidating and overwhelming task. Trying to manage a busy medical practice and a social media presence at the same time can be even more taxing. If you’ve been tasked with managing your practice’s social media presence, follow these tips to help simplify the process.

  • Use a social media management tool. Logging in and posting updates to each of your social media pages individually can be time-consuming and frustrating. Luckily, there are several social media management tools that allow you to manage all of your social media accounts in one place. These tools, like Hootsuite, Seesmic, and Sprout Social, allow you to post to multiple pages at once, schedule future posts, engage with your fans, monitor your analytics, and much more. Finding the right tool can drastically cut down on the time spent managing your pages, so explore the many options and find the right one for your practice’s needs.
  • Schedule your posts in advance. Don’t have the time to spend all day at the computer writing social media posts? You can schedule posts to go out hours, days, weeks, and even months in advance, allowing you the freedom of not having be in front of your computer multiple times a day. Scheduling can be done through most social media sites, as well as through social media management tools like Hootsuite.
  • Cut back on the number of pages you manage. While it may seem beneficial to maintain a presence on every single social media site there is, this can be very difficult to manage without an entire social media team. Instead, focus on 3 or 4 sites you feel are the most important for your practice to have. This will allow you to more easily provide quality content to your followers and fans, without diluting your social media efforts across a wide array of platforms.

Let Advice Media Manage Your Social Media Presence

If you still feel that you’re unable to manage your own social media presence, Advice Media can help! We offer a number of social media plans designed to meet the unique, individual needs of your practice. Contact an Advice Media representative today to learn more.

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