Mastering social media can be tricky business. While social media may not be easy, it is certainly a good way for a practice to get its name out there for patients. However, there are certain dos and don’ts of social media.
Here are some common social media “faux pas” to avoid in the future:
- Not having an effective social media plan. When compared to other forms of marketing, social media helps a doctor engage directly with patients. Plus, social media is far more cost-effective! However, just because social media is inexpensive does not mean you should waste your time and money using something that doesn’t work for you. It is important to know what audience you’re trying to reach, and therefore, what form of social media will suit your marketing needs best.
- Being in too many places at once. Just because your patients are active on every social media channel doesn’t mean you need to be. You should have a clear idea of the social media network that will work best for you, and will allow you to reach your target patient demographic. If something doesn’t work for you, there’s no reason you need to stay there.
- Not interacting frequently. You can only build relationships with patients through social media by sharing information and fun facts about your practice on a regular basis. Try to post at least once a week on whatever social media channels you choose. Keep your information up-to-date, and make sure that you are keeping the “social” in social media.
- Not accepting criticism. Let’s be honest: no one likes being criticized! However, if you do get negative feedback or comments on social media, the best thing to do is try to communicate with the person who wrote it. Never act aggressively, or make a rude comment — that will only make you look bad. Instead, accept the criticism graciously, and ask how they think you can improve your services in the future. While this kind of dialogue may not always work, it will make other patients realize that you are truly listening to everything they have to say, and are willing to accept criticism in order to make future improvements. You cannot control what others have to say about you, but you can control how you react to what is being said.
Need Help Managing Your Social Media Presence? Let Advice Media Help!
Too busy to manage your social media needs? Let Advice Media help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact an Advice Media Representative to learn more.