We often discuss using social media tools to reach new patients, but how about using social media to manage the health of existing patients? Studies show patients are moving past simply “liking” and “following” health topics on social media, and want to use these tools to help coordinate their own health.
- 72% of patients say they’d use social media to schedule appointments
- 71% say social media would be helpful to receive appointment reminders
- 70% say they would connect with physicians on social media for referrals to specialists
Many physicians are taking a proactive role to engage and reach patients through these popular online communities, changing the scope of doctor-patient communication. Many physicians answer general health questions, provide health tips and share industry news. But using these sites to manage patient health is taking healthcare social media to a whole new level! Are you ready?
Get started with social media!
Want to communicate with patients on social media? Let Advice Media launch and manage your social media campaign. We’ll plan and execute a cohesive social media strategy for your practice and get potential patients talking! Contact an Advice Media Representative for more information.