Today, just about every business or medical practice has some sort of social media plan, including an active Facebook and Twitter. However, the problem faced by most social media pages is that they don’t stand out from the crowd. In today’s world, it is extremely important to give your practice its own clear voice.
So how can you spice up your social media presence? Let’s take a closer look at some tips that will help you own your social media voice.
- Get to know your audience. Your practice has tons of Facebook friends and Twitter followers. However, if you are not engaging or connecting with your audience in some way, social media will not do very much for your practice. Give your social media pages a personality – post informative articles, medical news, as well as happenings within your practice. Doctors can get to know their patients better through social media, by asking them for feedback on any current promotions, procedures, or even about current medical news.
- Embrace the power of video. Most internet users respond to visual, interactive content. Video is a great example of content that will catch a patient’s eye. Additionally, video content is a powerful storytelling tool that will help a doctor educate patients, and share valuable information about their practice. Consider putting yourself on video, so that your patients can get to know you better through video. Millions of people visit videosharing websites each day, so why not implement the power of viral video into your practice’s social media plan?
- Engage with your competition. You’re probably already keeping an eye on what your medical competition is doing on their own social media pages. So why not take it a step further and actually interact with them? Follow them on Twitter, applaud them for any of their accomplishments, take note of any industry-related news they post, and interact with them in a healthy, friendly manner. You never know how the connections you make over social media may benefit you in the future.