While it is always important to bring in new business to your practice, it is also important not to forget the patients you already have. After all, these patients already know who you are and what your practice has to offer. Plus, existing patients will likely tell others about the experience they had, which will help generate more business for your practice!
So, what are some of the best ways to market to your existing customers?
- Make your website a central part of your practice. Continually updating your website is a great way to keep patients coming back. Focus on making your website a good resource for patients: be sure to regularly post informative articles, and information about anything new that is going on within your practice. One good way of keeping patients informed is by starting a blog for the website. This will help better communicate what your practice offers — for both new and existing patients alike.
- Focus on one social media channel. It’s easy to become overwhelmed by all the options for social media now available, but just because your patients are active on every social media website available doesn’t mean you need to be! Instead, choose the social media website that works best for you. Whatever website you choose, it is likely that many of your patients are already using it.
- Use email marketing. While email marketing is sometimes thought of as a lost art now, it remains the most affordable and effective marketing tool for reaching patients. Today, many people stay constantly connected to their email through the use of smartphones, and check their email several times a day. Emails can be easily tailored to reach a specific audience, and it is quick easy to track how many people open and read the emails sent out by a practice. Using email marketing, a doctor can send out a newsletter, as well as spread the word about any new services or special deals within their practice.
Need Help With An Email Marketing Campaign or Social Media Presence? Let Advice Media Help!
Too busy to manage your social media or email needs? Let Advice Media help! We can plan an organized and effective strategy just for you! Contact an Advice Media representative to learn more.