Establishing an effective Search Engine Optimization (SEO) strategy can be a confusing process. Simply put, search engine optimization is designed to improve a doctor’s chances of being found by patients through search engines like Google, Bing, and Yahoo. There is no “one-size-fits-all” strategy for SEO, and different practices will benefits from different methods of SEO. So, where should you be focusing your SEO?
- Mobile. Mobile marketing has skyrocketed in terms of marketing importance in the last few years, and shows no signs of slowing down anytime soon. Millions of people are now migrating over to smartphone and tablet devices to do online searches, so creating a mobile website and content is extremely beneficial for any medical practice. Each medical practice is unique, and a mobile site should showcase exactly what makes your practice unique. While mobile SEO may seem confusing, your practice can make it easier by creating a mobile website that has the same URL as your practice.
- Content. If you are looking to draw attention to a particular service or procedure your practice offers, you should focus on improving the SEO performance of that particular page on your website. To accomplish this goal, focus on informational content that will truly benefit both potential and current patients. Helpful, fresh, and effective content can help boost the SEO performance of that page– and by extension, your practice’s overall performance in searches.
- Social Media. Social media adds a huge amount of value to many areas of a medical practice or business, most importantly patient and brand awareness. It could be difficult to align social media and SEO effectively, mostly since social media is often considered a huge priority for medical companies and offices all on its own. However, doctors who are able to combine the most important elements of social media and SEO strategies can usually expect to see a difference in the amount of online traffic they will receive.
Advice Media Can Handle It for You
Too busy to manage your social media needs? Let Advice Media help! We can plan organized and effective SEO and social media strategies to get potential clients interested in your services! Contact an Advice Media Representative to learn more.