Utilizing your social media accounts to post and tweet your practice’s blog posts will drive traffic to your site, but you may be overlooking a great opportunity to get more visitors if you don’t have a professional Pinterest account. Read on to find out how the content sharing service can help increase your site’s online presence and reach more potential clients.
Pinterest.com is a site that allows users to select, upload, link and share visual content. In this way, it’s a visually-driven social network that allows users to engage with others by tagging their images with brief descriptions, as well as hashtags. Users can share photos and illustrations that they’ve found on the web – or upload images themselves – by “pinning” them onto a virtual “board” that they’ve created. These boards can then be made public or kept private.
Many brands, businesses and practices are now taking to Pinterest to pin and share online images that are linked to their content. This is a great way to get more visitors to your site, as data compiled by Shareholic found that Pinterest sent more referral traffic to blogs than Google+, YouTube and LinkedIn combined.
During certain months, Pinterest even managed to drive more traffic to online publishers than Twitter, according to the sharing and linking measurement data. With online holiday planning underway and everyone taking to social media while coopered up indoors, now is the perfect time to start sharing your practice’s content on Pinterest in a timely, relevant way.
Read next weeks Advice Media blog post to find out how professionals in the medical field, including physicians and dentists, can gain more visitors and potential future clients by taking advantage of the increase in site traffic that Pinterest attracts.
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