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facebook videos

Facebook Likes Your Cat Videos, Too

Do you ever feel as if your personal Facebook feed is sometimes filled with posts from media publishers and other commercial outlets, often at the expense of posts from your friends? Well, you’re not the only one. After more and more Facebook users told the social media behemoth that important posts from close friends often… Read More »



reviews

Handling Bad Online Reviews

The Internet has a wonderful democratizing characteristic — everyone can be a writer, a video star, a movie critic, a comedian, even a product tester. And they can be reviewers of your practice…for better or worse. Formerly if a business had a disgruntled customer/patient, that person had to make it his or her personal goal… Read More »


More Changes for Google Local Ads

Google is always changing its search and related advertising functions. Most of the time users don’t even notice the changes. For instance, most of you probably didn’t notice when Google lessened the prominence of organic search results and started throwing paid search results above them. And you probably didn’t notice that instead of seven results… Read More »


FacebookMarketing

Facebook Becomes a “Beacon” for Small Business

Now that it boasts having over 50 million small business pages, Facebook wants to become a beacon for small business, literally. OK, that whole “literally/figuratively” business is overused and abused, but in this case it is spot on. Facebook recently released an actual beacon that works with small businesses to send out a signal to… Read More »


grammar

Does Grammar Matter to Google and Bing?

With the need for content in today’s online world, there can be a desire to get any content from any source, just to have it. After all, the more content you have with references and actual accurate language that relates to your practice’s specialties, the higher you’ll rank in organic search. Google and Bing over… Read More »



Google Search

How Google is Changing with Changes in Search

Once upon a time, search was so predictable. People were at home or work at their desktop computer and would enter a search at Google.com. Answers would come ranked and users decided what to do from there. Now, search comes from everywhere, least of which seems to be the desktop. Smart phones, wearables, smart objects… Read More »



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