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The Importance of Pay Per Click

The Importance of Pay Per Click

All of our Advice Media clients have heard about the importance of pay per click advertising, but maybe you’re just a little bit fuzzy on how the whole pay per click thing works. That calls for a little Pay Per Click 101 refresher course. This is SEM, not SEO Search engine optimization (SEO) vs. search… Read More »



Don’t Write Off Desktop Search Just Yet

If you keep abreast of developments in the world of search and how it affects your practice, you’ve probably read about the increase in the use of smartphones when it comes to search. If you listen to all the hype you’re tempted to think that people searching for your practice and the procedures you provide… Read More »



How Your Practice Can Be Rolling in Reviews

Every day it seems professional reviewers become more of an afterthought. You could subscribe to Consumer Reports to see the latest reviews before you buy that new vacuum. Or, you could read the plethora of reviews from actual owners on Amazon. You could search Rolling Stone for reviews of the new CD from that indie group you… Read More »


Content is King, but Bad Content is a Jester

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content… Read More »


Content is King, but Bad Content is a Jester

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content… Read More »


Advice Media Acquires Certain Assets of Patient Education Concepts | Advice Media

Advice Media Acquires Certain Assets of Patient Education Concepts

Advice Media LLC, a leading digital marketing company for healthcare professionals, will further expand its digital marketing operations and services with the acquisition of certain assets of Patient Education Concepts LLC. “PEC’s Sight Selector, Website, and Social Media businesses are a wonderful strategic fit for Advice Media. Ophthalmology was already one of our largest medical… Read More »


Content is King On Your Website

If you’re engaged enough to be reading this blog, you probably already know that in the fall of 2015 Google changed its search algorithm to overcome the reliance on keywords in search ranking, instead rewarding content. That content applies to everything on a website, from headlines to page copy to blog posts. At Advice Media,… Read More »


Putting a “Coupon” on Facebook

You may think of coupons as things you clip and use for 50 cents off a bottle of Tide at the grocery or a two-for-one on boxes of Twinkies. But you should consider placing coupons/offers on your practice’s Facebook page, particularly now that we’re in the New Year and many of your clients have resolutions… Read More »


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