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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

How To Affordably and Effectively Market To Existing Patients

By Advice Media / January 28, 2009 / Comments Off on How To Affordably and Effectively Market To Existing Patients

Existing patients are an extremely valuable group to market to and communicating with them effectively not only increases return visits, but also the likelihood that they will refer others in their network to your practice. Here are some different avenues you can explore to make the most of your existing client base.

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Using Your Maintenance Agreement To Your Advantage

By Advice Media / January 28, 2009 / Comments Off on Using Your Maintenance Agreement To Your Advantage

How often should you make revisions or modifications to your site? The answer is simple, as often as possible. Establish a schedule for yourself so that you review your site, with a critical eye, on the 15th and 30th of every month. As part of your maintenance and hosting agreement with Advice Media, you are […]

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Low-cost marketing for your medical practice using Local SEO

By Advice Media / July 24, 2008 / Comments Off on Low-cost marketing for your medical practice using Local SEO

The Internet is Now Used as the Primary Means of Finding Local Businesses, Including Healthcare Practices. Not too long ago, most people tended to think of the Internet as the global marketplace —  the source where people would look up information and purchase goods and services from companies that were far away from their homes. […]

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Common Misconceptions about SEM (Pay-Per-Click)

By Advice Media / May 22, 2008 / Comments Off on Common Misconceptions about SEM (Pay-Per-Click)

While sponsored listings in search engines have existed for 10 years now, there are still many common misconceptions that we hope to debunk in this issue of MedNews. Not only is SEM (Search Engine Marketing) the only guaranteed way to get placement in search results, it is arguably the most effective form of advertising in […]

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Why Video Is Important to Locally Targeted Internet Marketing

By Advice Media / April 24, 2008 / Comments Off on Why Video Is Important to Locally Targeted Internet Marketing

The Current State of Video on the Web Video optimization is becoming more important as a mainstream aspect of search engine optimization. It can be a great way for you to expose your brand to users who may have otherwise not been familiar with your practice. With the launch of Universal Search from Google, you […]

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The Golden Rules of SEO

By Advice Media / March 25, 2008 / Comments Off on The Golden Rules of SEO

“How do I improve my search engine optimization (SEO)?” This is without a doubt the most common question doctors present to me. Since it is so common, I thought it would be ideal to share the question and answer with everyone. The answer is quite complicated; however, I have been blessed with a reading pool […]

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Advice Media’s Winning Strategy for SEM Management

By Advice Media / February 20, 2008 / Comments Off on Advice Media’s Winning Strategy for SEM Management

White Hot Search Engine Marketing, otherwise known as “pay per click,” is the hottest business technology in the world. It has posted a 214% growth over the last two years. It is the power behind Google’s awesome growth curve and the force behind Microsoft’s $44 billion offer for Yahoo!®. The search engine marketing frenzy has […]

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SEO Tactics For Medical Practices: From A Universal Search Prospective

By Advice Media / January 21, 2008 / Comments Off on SEO Tactics For Medical Practices: From A Universal Search Prospective

The Importance of SEO! Imagine buying a beautiful sign for your practice that nobody could see or read because it had a cover on it. Potential patients, existing patients, and anyone else wouldn’t be able to find the office. It’s safe to assume that you would ask the sign manufacturer to remove the cover so […]

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Web Visibility Services

By Advice Media / October 12, 2007 / Comments Off on Web Visibility Services

Establish a Search Engine Marketing (SEM) Campaign to Augment Your Search Engine Optimization (SEO) Efforts Even the most aggressive Search Engine Optimization (SEO) Plan can benefit from a SEM Campaign.  Why?  Because Pay-Per-Click (PPC) Ads can be used to maintain your website’s visibility regardless of the constant ups and downs of your organic rankings.  Because […]

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