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Google Search

How Google is Changing with Changes in Search

Once upon a time, search was so predictable. People were at home or work at their desktop computer and would enter a search at Google.com. Answers would come ranked and users decided what to do from there. Now, search comes from everywhere, least of which seems to be the desktop. Smart phones, wearables, smart objects… Read More »



Improving Your Local Ranking on Google

When people search for things such as Italian restaurants or hardware stores, Google assumes they are seeking local options so it returns local results. For instance, if you search for Italian restaurant and you’re in Omaha, a famous New York City trattoria won’t show up. What comes up, complete with star ratings, addresses, and hours,… Read More »


It’s Not Hal, But RankBrain Learns for Google

Artificial intelligence is big these days, with the debate centering on the ethics of a computer brain some day rivaling its human counterpart. Of course, this is nothing new. Hal, the famous computer from 2001: A Space Odyssey, released way back in 1968, seemed way too smart for his britches, er, circuits back almost 60… Read More »


Listening to Your Social Media

Some of our clients view their social media efforts as a necessary evil. Others view it as a way to engage customers when they’re outside the physical practice. Regardless of your personal views on social media interaction at your practice, there is one universal must — respond to customer complaints, questions, or posts in a… Read More »



Facebook Tips for Your Practice

Having a Facebook page is a must for any business, particularly those that have a direct personal relationship with their clients/patients, as all of our Advice Media clients do. And you’re not alone — earlier this year Facebook announced it now has over 50 million small business pages! If you’re the person who manages the… Read More »





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