How often should you make revisions or modifications to your site? The answer is simple, as often as possible. Establish a schedule for yourself so that you review your site, with a critical eye, on the 15th and 30th of every month. As part of your maintenance and hosting agreement with Advice Media, you are… Read More »
The Internet is Now Used as the Primary Means of Finding Local Businesses, Including Healthcare Practices. Not too long ago, most people tended to think of the Internet as the global marketplace — the source where people would look up information and purchase goods and services from companies that were far away from their homes.… Read More »
While sponsored listings in search engines have existed for 10 years now, there are still many common misconceptions that we hope to debunk in this issue of MedNews. Not only is SEM (Search Engine Marketing) the only guaranteed way to get placement in search results, it is arguably the most effective form of advertising in… Read More »
The Current State of Video on the Web Video optimization is becoming more important as a mainstream aspect of search engine optimization. It can be a great way for you to expose your brand to users who may have otherwise not been familiar with your practice. With the launch of Universal Search from Google, you… Read More »
“How do I improve my search engine optimization (SEO)?” This is without a doubt the most common question doctors present to me. Since it is so common, I thought it would be ideal to share the question and answer with everyone. The answer is quite complicated; however, I have been blessed with a reading pool… Read More »
White Hot Search Engine Marketing, otherwise known as "pay per click," is the hottest business technology in the world. It has posted a 214% growth over the last two years. It is the power behind Google’s awesome growth curve and the force behind Microsoft’s $44 billion offer for Yahoo!®. The search engine marketing frenzy has… Read More »
The Importance of SEO! Imagine buying a beautiful sign for your practice that nobody could see or read because it had a cover on it. Potential patients, existing patients, and anyone else wouldn’t be able to find the office. It’s safe to assume that you would ask the sign manufacturer to remove the cover so… Read More »
Establish a Search Engine Marketing (SEM) Campaign to Augment Your Search Engine Optimization (SEO) Efforts Even the most aggressive Search Engine Optimization (SEO) Plan can benefit from a SEM Campaign. Why? Because Pay-Per-Click (PPC) Ads can be used to maintain your website’s visibility regardless of the constant ups and downs of your organic rankings. Because… Read More »
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