In the past, if Google determined a search had local intent, they displayed a breakout of listings from their local business database on Google Maps. These local business listings followed a separate algorithm than the main, or organic, search results. This past month, Google unveiled some major changes that alter the way these local search… Read More »
Advice Media is proud to announce that Michael O’Neill, a member of our Information Technology team, was recently recognized as one of the “Twenty Top Techies” on Long Island by the Long Island Software and Technology Network (LISTnet). Michael joined Advice Media in December of 2005. He has an extensive background with technology including five… Read More »
With over 110 million Americans actively using social networks (Anderson Analytics), there’s clearly a huge audience, but how can this benefit a medical practice? Here is a list of some of the many ways your practice can benefit from actively engaging in online social networking:
By now you have heard of sites like Facebook, Twitter, LinkedIn, and Myspace. These sites are being used by millions of people everyday and have quickly changed the way the world communicates and shares information.
When developing your website there are certain elements that you should make sure to include to improve your design and functionality, as well as other elements that you should avoid.
In the early days of the web many sites were created with the simple idea of establishing a presence on a new medium. Other sites were created with the idea of generating new business or fulfilling some other business function, but little was known about how people used the web and what strategies would maximize… Read More »
Blogs are great tools for maximizing the effectiveness of your web site. They allow you to quickly and easily add content, build up the size of your site and keep postings fresh for a low cost. Blogs are what you make of them; there is not one specific way they have to be used or… Read More »
What are Blogs? Blogs are web logs that are updated on a regular basis by their author. They can contain information related to a specific topic. In some cases, blogs are used as daily diaries about people’s personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can… Read More »
Plug ins and widgets are programming scripts that add functionality to a blog. By default, blog installations come with a set of standard widgets and plug ins. The standard settings are normally sufficient for a practice in order to create an effective blog. A few practices, however, expand the functionality of their blog by installing… Read More »
Existing patients are an extremely valuable group to market to and communicating with them effectively not only increases return visits, but also the likelihood that they will refer others in their network to your practice. Here are some different avenues you can explore to make the most of your existing client base.