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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

The Future of Social & Local Search Results

By Advice Media / June 29, 2012 / Comments Off on The Future of Social & Local Search Results

Let’s face it—most patients turn to Google and other search engines to find healthcare providers and specialists. It’s no secret that focusing on enhancing your local Search Engine Optimization (SEO) is essential to reach local patients. But since the integration of Google Places and Google+, to create Google+ Local, experts say focusing on both social […]

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Most Patients Want to Use Technology to Manage Their Healthcare

By Advice Media / June 27, 2012 / 3 Comments

A recent survey by Accenture suggests that while 90% patients embrace self-service online options, 85% are not willing to sacrifice personal communication with their healthcare providers. The survey also found that: 83 percent want to access personal medical information online. 72 percent want to book, change or cancel appointments online. 72 percent want to request […]

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Getting more Likes, Shares and Comments on Facebook

By Advice Media / June 22, 2012 / Comments Off on Getting more Likes, Shares and Comments on Facebook

Looking for more Facebook action? Want to get more potential patients liking, sharing and commenting on your posts? According to Mashable, social media data expert Dan Zarrella tracked and analyzed over 1.3 million posts from 10,000 popular Facebook pages, to find out which posts get the most feedback, from post type and length to time […]

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Marketing to Moms? You May Want to Read This!

By Advice Media / June 21, 2012 / 2 Comments

If local moms represent a large portion of your target audience, it may be time to consider going social. According to a study by eMarketer, approximately 82% of mom Internet users will be on a social network in 2012. In addition, moms are more likely than the general population to “like” brands on Facebook! Which […]

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INFOGRAPHIC: How a Google Search Works and What This Means for SEO

By Advice Media / June 20, 2012 / 1 Comment

Did you ever wonder just how a Google search works? Why after typing just a few letters, Google seems to know you’re looking for? Or, perhaps more relevant to your practice, what makes certain results appear before others? Rest assured, Google has the answer once again! In a recent Infographic, Google takes us through the […]

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Is a Facebook Advertising Campaign Right for Your Practice?

By Advice Media / June 15, 2012 / Comments Off on Is a Facebook Advertising Campaign Right for Your Practice?

Let’s face it: Facebook isn’t going anywhere. With nearly 900 million monthly users, 3.2 billion “likes” and comments per day and close to 42 million business Pages, it’s safe to say that Facebook offers a huge opportunity to market your practice. One of the reasons Facebook has been such a success story is because at […]

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Is a Facebook Advertising Campaign Right for Your Practice?

By Advice Media / June 15, 2012 / Comments Off on Is a Facebook Advertising Campaign Right for Your Practice?

Let’s face it: Facebook isn’t going anywhere. With nearly 900 million monthly users, 3.2 billion “likes” and comments per day and close to 42 million business Pages, it’s safe to say that Facebook offers a huge opportunity to market your practice. One of the reasons Facebook has been such a success story is because at […]

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New Tailored Twitter Trends Help Keep You Posted

By Advice Media / June 13, 2012 / Comments Off on New Tailored Twitter Trends Help Keep You Posted

Want to stay informed on news related to your industry, interests and location? Twitter announced yesterday the roll out of tailored Trends, helping you discover more relevant news and information based on the people you follow and your geographic region.   Stay informed on healthcare news, updated on stories related to your specialty, and find […]

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The 10 Commandments of Using Pinterest for Business

By Advice Media / June 12, 2012 / Comments Off on The 10 Commandments of Using Pinterest for Business

Have you jumped on the Pinterest bandwagon yet? If not, you should know it’s third most popular social network in the U.S. and is visited by more than 18 million people monthly! In addition, Pinterest has the potential to further your practice’s online marketing and Search Engine Optimization (SEO) efforts. Want to learn how to […]

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Top Five Benefits of Social Customer Service

By Advice Media / June 7, 2012 / 3 Comments

Have you ever considered serving patients via social media sites like Facebook, Twitter and Google+? If the thought hadn’t crossed your mind, it’s time to start thinking social! A recent whitepaper released by thinkJar and Sword Ciboodle, titled “We Are Social: The State of Social Customer Service,” identified the top 5 benefits of social customer […]

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