Blog

Content is King On Your Website

If you’re engaged enough to be reading this blog, you probably already know that in the fall of 2015 Google changed its search algorithm to overcome the reliance on keywords in search ranking, instead rewarding content. That content applies to everything on a website, from headlines to page copy to blog posts. At Advice Media,… Read More »


Putting a “Coupon” on Facebook

You may think of coupons as things you clip and use for 50 cents off a bottle of Tide at the grocery or a two-for-one on boxes of Twinkies. But you should consider placing coupons/offers on your practice’s Facebook page, particularly now that we’re in the New Year and many of your clients have resolutions… Read More »




Using Facebook to Build Patient Loyalty

“You need to build your brand.” “Creating brand loyalty is paramount.” As a practice, you may not think of yourself as a brand, per se. And all the constant yammering from “experts” about brand building can be overwrought. But the truth is your practice is a brand of sorts. You may be the brand that… Read More »



Advertisers Respond to Ad Blockers | Advice Media

Advertisers Respond to Ad Blockers

Whether your practice uses digital advertising or not, the growth of ad blocking is big news in the digital world. When Apple signaled last year that it would support ad blockers in iOS 9, things really got interesting. More and more consumers are using ad-blocking apps on both their mobile devices and desktops and it’s… Read More »


Beacons and Place Tips Can Be Great Tools

When a customer is in your practice waiting for their appointment or otherwise with a few minutes to kill, wouldn’t it be great to be able to welcome them, tell them about a special or new procedure, and maybe even show them pictures or reviews from their friends about your practice? And what if you… Read More »


Mobile Search

Mobile Search Approaches 60 Percent

It’s no secret that mobile search is first and foremost in Google’s sights these days. They’ve made moves such as removing the righthand column (the former home for paid search) from SERPs to make them more amenable to the smaller screens on mobile devices. Limiting some information formerly supplied on SERPs, items such as reviews… Read More »



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