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5 Ways to Create a More Patient-Friendly Website

A recent study by the Journal of Healthcare Management looked at what makes an effective medical website and how consumers rate the sites of some of the country’s hospitals and health groups. According to a report from American Medical News, the study suggests that hospitals and practices should hold a higher value on patients when… Read More »


5 Quick & Easy Tips for Facebook Success

So your practice is on Facebook, now what? With flooded newsfeeds, you may find it difficult to engage patients with your daily posts. Check out these tips from Open Forum. Add images to posts. Posts with images receive interaction rates 39% higher than average. Keep your posts short and sweet. Posts with 80 characters or… Read More »


5 Ways to Get More Google Places Reviews for Your Practice

As the importance and influence of online patient reviews continues to grow, boosting your online reputation becomes crucial. Encouraging positive patient reviews, especially to your practice’s Google Places listing, can make a huge difference for your online presence. Claiming your Google Places listing is the first step toward maximizing your practice’s visibility on the web,… Read More »


5 Free Photo Websites to Beautify your Blog

Blog posts with images tend to get more views, shares and engagement from readers. But, unless you purchase stock photos, create your own graphics or take pictures yourself, you may find it hard to find free, quality images that can be used without penalty. Looking to beautify your blog with pictures? Here are 5 free… Read More »


5 Ways to Get More Google Places Reviews for Your Practice

As the importance and influence of online patient reviews continues to grow, boosting your online reputation becomes crucial. Encouraging positive patient reviews, especially to your practice’s Google Places listing, can make a huge difference for your online presence. Claiming your Google Places listing is the first step toward maximizing your practice’s visibility on the web,… Read More »


Increase Patient Interaction & Referrals with Social Media

Whether or not you’re a part of the conversation, Internet users are talking about you, your practice and the services you provide. Patients are not only actively seeking out health information on the web, but also interacting with others about health procedures, treatments and most importantly, healthcare providers. Taking the initiative to join the conversation… Read More »


What Search Engine Marketing (SEM) Can Do for Your Medical Practice

Potential patients are using search engines to find the services and procedures you provide. While there are many different ways to help increase your practice’s visibility in search engines, there’s only one way to guarantee placement: Search Engine Marketing (SEM). SEM, more commonly known as pay-per-click advertising, is a form of Internet marketing that promotes… Read More »



How to integrate Online and Offline Marketing

Online and traditional marketing both offer benefits. When successfully combined, your marketing dollars can go much further. Internet capable devices are more mobile today than ever. If a person sees your TV ad their computer, their iPad or mobile phone is probably within arms reach. In fact research shows that one of the most frequent… Read More »


4 Ways Your Blog Can Establish Patient Trust on the Web

Today, establishing trust on the web is crucially important, as patients almost always check online for information about you, your practice and your services before scheduling an appointment. And, launching a blog can do wonders for your online credibility. By sharing fresh, up-to-date information, you’re likely to gain an upper hand and establish trust on… Read More »


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