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Plastic Surgeon is Sued for Misuse of Patient Photos

A recent scandal involving before-and-after breast augmentation photos on a plastic surgeon’s website has stirred a very relevant debate involving medical confidentiality and web marketing practices. A plastic surgeon had received permission from certain patients to publish photos of their naked breasts both pre and post augmentation for the surgeon’s online portfolio. Their names, however,… Read More »


Pinterest Now Open to the Public, Join Today!

If you’ve been putting off joining Pinterest due to lack of an invitation, then here’s some good news for your practice! Pinterest is now open to all! No need for an invitation. Join today to boost your social media presence, gain referral traffic to your website and add some creativity to your online marketing strategy!… Read More »



Visibility 101 : Keyword Selection

Keyword selection is arguably the most important part of any SEO strategy. Many SEO companies, however, get it terribly wrong. The most common thing that happens is this: a company hires an SEO firm, the SEO firm selects 20 keywords relevant to the business, and supplies monthly reports showing the ranking increase. A year later…… Read More »



The War on Free Clicks: Why You Should Run a Google Adwords Campaign

Potential patients are using search engines, like Google, to find the services and procedures you provide. While there are many different ways to help increase your practice’s visibility in search engines, there’s only one way to guarantee placement: Search Engine Marketing (SEM). SEM, more commonly known as pay-per-click (PPC) advertising, is a form of Internet… Read More »



Latest Developments in SEO

Search engines are constantly updating their search algorithms to combat web spam and provide better results for users. It is therefore very important to adjust web marketing strategies to reflect current algorithm changes. Google is the industry leader in search technology and is the search engine to follow. Google made two huge algorithm changes in 2012:… Read More »




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