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Practice Management Column: Choosing Your Electronic Medical Record (EMR)

Electronic medical records are fast replacing traditional paper records in medical practices and hospitals. Beginning January 1st, 2011, the United States Government (via the American Recovery and Reinvestment Act) began offering significant incentives to physicians and medical facilities making the switch from traditional paper records to more efficient EMR software. Physicians can be awarded up… Read More »


YouTube’s Internal Search Algorithm

YouTube has its own internal search function that people use to find video content on the site. What plays into the YouTube’s search algorithm? It is basically three main components: content, views and engagement, and subscriptions. Like other search engines, YouTube’s search spider doesn’t play the actual video; therefore, your content is measured through your… Read More »



Facebook Changes Offers Feature: What You Need to Know

Earlier this year, Facebook launched Offers for Pages, letting businesses on Facebook share deals with fans. Users could claim offers from their Facebook news feeds and redeem the vouchers at stores to get discounts. Last week, Facebook announced several changes and additions to the Offers feature. Changes include: Offers are now available worldwide to all… Read More »


Video Optimization Strategy

The average Internet user is more inclined to watch a video explaining more detailed content than to read a very text-heavy page. Though it is still a growing medium, according to a study conducted by comScore, 82.5% of Internet users view online videos. Videos also increase your engagement statistics. Engagement is measured by the length… Read More »


Practice Management Column: Benchmarking Your Practice’s Performance

We are pleased to introduce our new MedNEWS contributor, Anne M. Dunne. Anne is the Director of Healthcare Consulting at Grassi & Co, a full-service tax, accounting, and business advisory firm headquartered in Jericho, NY with offices in Manhattan, NY. Anne will be contributing to MedNEWS bi-weekly and will discuss issues related to practice management.… Read More »


Practice Management Column: Benchmarking Your Practice’s Performance

We are pleased to introduce our new MedNEWS contributor, Anne M. Dunne. Anne is the Director of Healthcare Consulting at Grassi & Co, a full-service tax, accounting, and business advisory firm headquartered in Jericho, NY with offices in Manhattan, NY. Anne will be contributing to MedNEWS bi-weekly and will discuss issues related to practice management.… Read More »


Twitter Rolls Out “Header Photos”

Earlier this week, Twitter announced a new addition to Twitter profiles: “header photos.” Similar to Facebook’s Timeline cover photo, Twitter’s header photo is another image to better portray and express yourself to your Twitter followers. When you add your header photo, it will appear on your Twitter profile when viewed on mobile apps for iPad,… Read More »



Healthcare SEO Tips: What NOT To Do!

Early in 2011, Google announced the rollout of changes to their search results ranking algorithm , called the Google Panda Updates. Since, Google has made many updates designed to reward sites that share unique content, acquire high quality backlinks, and possess low bounce rates. These updates changed the way businesses should go about performing Search… Read More »


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