ASPS Annual Conference 2012

ASPS Annual Conference 2012

Advice Media is excited to be attending the 2012 ASPS annual meeting in New Orleans this year. We have a full staff on site to discuss the exciting developments in web technology, mobile technology and web visibility. Our booth is located inline with the main stage in aisle 1800, #1846. Visit for more information on the conference. Be… Read More »

New Facebook Advertising Feature: "Custom Audiences"

A new Facebook Advertising feature now gives brands the ability to target Facebook ads to current or prospective customers based on email address, phone number, or Facebook user ID. The new feature, called “Custom Audiences,” is available through Power Editor and the Facebook advertising API. To use “Custom Audiences” you must first install Facebook Power… Read More »

5 Ways to Prevent & Manage Negative Online Patient Reviews

For the medical industry in particular, patient reviews are an essential part of establishing brand awareness, reputation and the enhancement of your SEO ranking strategy. But, what happens when an unsatisfied patient posts negative feedback about your practice online? Here are some tips and tactics to avoid and conquer negative online patient reviews! Start by… Read More »

Understanding Economic Value

Return on investment (ROI) and conversion rates are important business metrics applied to marketing strategies to determine the effectiveness of certain activities. However, calculating ROI and conversion rate only shows half the picture. ROI and conversion rates don’t take branding and micro conversions into account. Micro conversions are the small steps people take along the purchasing… Read More »

Email Marketing is NOT Dead!

Despite what you may have heard, email marketing is not dead! In fact, it continues to be one of the most effective ways to reach patients, especially when paired with social networking. According to Constant Contact, in 2011, roughly 200 billion permission-based emails were sent out in the U.S. alone, and 81% of marketers used… Read More »

Best Practices for Facebook Promoted Posts

Earlier this year, Facebook launched promoted posts for pages, giving page admins a simple way to reach more Facebook users. Promoted posts, available to Pages with 400 to 100,000 likes, are more likely to be seen by those who like your page and their Facebook friends. You can promote a status, photo, video, offer or… Read More »

google analytics & tracking - advice media

Web Analytics: Effective Reporting

The following blog post was written by Advice Media’s Director of Visibility Services, Elle Wheeler. Elle manages the visibility strategy for ImplantInfo, LipoSite and FaceForum, as well as all of the local and national clients we work with. Analyzing web metrics is key in understanding the impact of online visibly on your business. The most… Read More »

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