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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

website tips

Top 5 Website Engagement Tips to Boost Google Results

By Advice Media / March 25, 2020 / Comments Off on Top 5 Website Engagement Tips to Boost Google Results

Practices understand the importance of securing high Google rankings for important search queries your target audiences use to research your services and find you. Unfortunately, most practices have felt trapped and unable to directly impact their own rankings. However, I want to share 5 tips that you and your team can start implementing to impact […]

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Social Media Marketing in 2020: What to Expect

By Advice Media / March 25, 2020 / Comments Off on Social Media Marketing in 2020: What to Expect

2020 is almost here, if you can believe that! What does the coming year hold in store for the world of social media marketing? Social media platforms have become so ubiquitous that it’s easy to forget just how new they really are in the grand scheme of things. Nevertheless, these channels are entering a new […]

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Looking Back at Your 2019 Marketing: What Worked and What Didn’t?

By Advice Media / March 25, 2020 / Comments Off on Looking Back at Your 2019 Marketing: What Worked and What Didn’t?

As we head into the final months of 2019, it’s good to take a look back at a year full of new challenges and opportunities. If you are an attorney, doctor or dentist, your marketing goals likely fall into one of these overarching categories: Improving your rank Amplifying your message Gaining and retaining clients Boosting […]

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networking

LinkedIn: Your Professional Referral Marketing Platform

By Advice Media / March 25, 2020 / Comments Off on LinkedIn: Your Professional Referral Marketing Platform

We all recognize that referrals should make up a large percentage of any thriving law firm. That includes referrals from other professionals that send you clients because of your relationship, expertise and results. Unfortunately, most professionals have only gotten referrals from a small handful of colleagues and friends, and have never invested in strategies to […]

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social media video

How To: Facebook & Instagram Live Video (May 2019)

By Advice Media / March 25, 2020 / Comments Off on How To: Facebook & Instagram Live Video (May 2019)

Facebook is in constant flux. The product and features therein are always evolving, and so must the ways in which marketers and advertisers utilize the platform for business. In the face of declining organic reach and increased paid ads competition, how can marketers effectively get their message across? What strategies are the most effective in […]

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How to Respond to Negative Reviews Without Breaking HIPAA Rules

By Advice Media / March 25, 2020 / Comments Off on How to Respond to Negative Reviews Without Breaking HIPAA Rules

Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and […]

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social media optimization

How to Optimize a Facebook Ads Campaign, from Ideation to Results!

By Advice Media / March 25, 2020 / Comments Off on How to Optimize a Facebook Ads Campaign, from Ideation to Results!

Facebook advertising, and paid social media in general, is a fantastic way to drive key results for your practice. Whether growing your community and presence on the Facebook platform itself, sending more traffic to your website, promoting an event or special offer, or getting more consultation sign-ups, Facebook ads can help you accomplish any number […]

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social media page

How Do I Tell the Difference Between a Facebook Business Page vs. Personal Page?

By Advice Media / March 25, 2020 / Comments Off on How Do I Tell the Difference Between a Facebook Business Page vs. Personal Page?

A question we frequently hear from our clients is: What exactly is the difference between a Facebook Business page and a Personal page? Although the answer may seem simple, the difference between the two is critical for managing and optimizing your practice’s social media presence. Simply put, a Facebook Business page represents a business or […]

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GMB and YouTube

Google My Business No Longer Linked to YouTube, Brand Account

By Advice Media / March 25, 2020 / Comments Off on Google My Business No Longer Linked to YouTube, Brand Account

After investigating this issue myself without an “official” source of information, I decided to put what I learned into a quick blog post for others looking for answers. Apparently, since the final demise of Google+ platform, Google Brand Accounts no longer associate a Google My Business (GMB) listing with a YouTube channel, even if both […]

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5-Star Review Stock Image

Google Review Policies: What’s Not Allowed

By Advice Media / March 25, 2020 / Comments Off on Google Review Policies: What’s Not Allowed

It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say […]

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