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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

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Google My Business Removes Features (Temporarily) in Light of COVID-19

By Advice Media / March 24, 2020 / Comments Off on Google My Business Removes Features (Temporarily) in Light of COVID-19

On 3/20/2020, Google My Business (GMB) placed some restrictions on its system and will not be publishing reviews, review replies, or new Q&A responses at this time. Existing content will remain. Reviews   Any newly submitted reviews and Q&A’s will be added in the future. Yelp followed Google’s lead yesterday (3/23/2020), by limiting any negative […]

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Ok, COVID-19 Sucks! Now What?

By Advice Media / March 23, 2020 / Comments Off on Ok, COVID-19 Sucks! Now What?

We get it.  This is the worst.  You don’t know when this is going to be over and when you can get back to work.   However, this is not the time to bury your head in the sand.  Do that, and you will be way behind when things get better. Now is the time […]

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Google My Business Resource – What To Do If Your Business Is Affected By Coronavirus

By Advice Media / March 17, 2020 / Comments Off on Google My Business Resource – What To Do If Your Business Is Affected By Coronavirus

With a lot of changes happening relating to business operations during the coronavirus outbreak, it is important to keep your clients and patients informed of changes to your standard operating procedures. To raise awareness of their recommendations, Google has placed a notice at the top of Google My Business support pages that reads: “If your […]

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Instagram and Your Business

By Advice Media / March 15, 2020 / Comments Off on Instagram and Your Business

At Advice Media, we’ve long told our clients businesses that they need to be on social media to show their customers a different, more casual side, of their business. Facebook for Business has been a must. It allows a business to let its hair down and share details of staff members, new equipment or treatments, […]

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Don’t Panic; Do Prepare – The Coronavirus & Your Practice

By Advice Media / March 13, 2020 / Comments Off on Don’t Panic; Do Prepare – The Coronavirus & Your Practice

While we’ve never seen anything quite like what we see with the spread of COVID-19, there is still much that is unknown. This has caused a lot of people to experience fear and anxiety regarding their health, the health of loved ones, and the unknown of what will happen with their business. We have already […]

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Are Your Site’s Visitors Bouncing Away?

By Advice Media / February 28, 2020 / Comments Off on Are Your Site’s Visitors Bouncing Away?

It’s nice to have a bounce in your step. It’s fun to bounce a baby on your knee. It’s important to have adequate bounce when you buy a sand wedge. But for your medical practice website, too much bounce equals too few patients. Bounce rate. What is it and why does that matter to your […]

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Trust and Reviews

By Advice Media / February 14, 2020 / Comments Off on Trust and Reviews

It seems everything is open to questions about its veracity these days. Facebook is renowned for spreading false news stories through its sea of groups. Video editing can make a person say something they never actually said. Pundits on TV and radio openly make up their supposed facts to make their case. And online reviews […]

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Ways To Improve Your Local Ranking on Google

By Advice Media / January 30, 2020 / Comments Off on Ways To Improve Your Local Ranking on Google

Search these days is, first and foremost, local. Google looks at your location and returns results that are in the vicinity. The algorithm assumes if you’re searching for “Dental Implants” that you’re not out to expand your knowledge of dental procedures, but looking to find a way to replace that missing tooth with a dentist […]

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How’s Your Website Designed?

By Advice Media / January 15, 2020 / Comments Off on How’s Your Website Designed?

At Advice Media we’re often approached by prospective clients who find their website isn’t ranking in search. They’ve tried using every conceivable keyword, even if they don’t really match their practice’s offerings. They’ve plopped keywords throughout copy in an obvious ploy to use keywords, rather than to provide interesting, helpful content. And then they tell […]

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New Thinking for the New Year — BERT Comes to Search

By Advice Media / December 30, 2019 / Comments Off on New Thinking for the New Year — BERT Comes to Search

Language is tricky. Just take the line from the Beatles song Don’t Pass Me By. In one line, Ringo, hoping not to lose the girl who may indeed pass him by, make him cry, make him blue, sings, “I’ll be waiting here, just waiting to hear from you.” That’s the kind of stuff that drives […]

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