With billions of websites available today, it can be difficult to get yours noticed unless you know what your audience is searching for online. When you know this, you’ll be able to design a website that provides the information, support, and guidance they need. The following are just four of the things you should do your site now to attract and convert Internet users interested in your practice.
Design An Attractive Website
One of the first things you need to do during a website redesign is to clean up any clutter that is currently displayed. Readers respond less favorably to sites that are cluttered with too many colors, blocks of irrelevant text, or advertisements that do not pertain to your practice. You should brand your website by using an attractive logo, clean lines, neat fonts, and a calming color scheme.
Include A Comprehensive Bio
Another important component of a successful website is a short biography. In addition to education, be sure to list any and all associations and credentials you and your staff have achieved. For instance, if you are a general practitioner but also practice integrated medicine, that is something potential patients will want to know about.
Take Advantage Of Website Analytics
Web analytics programs provide insight into various aspects of your website’s traffic. This allows you to see who is visiting your site and where they are coming from. You will also be able to see what keywords they used to find your website. This is helpful because it lets you know what people are looking for when searching for a medical practice. You will also be able to notate which pages of your site are visited the most, as well as pages which need improvement.
Interested In Redesigning Your Practice Website? Advice Media Can Help
If you would like more information about growing your online audience, contact an Advice Media representative. Our SEO experts can develop a unique campaign to positively impact your website’s search engine rank. We can be reached at 435-575-7470.