Your website is the basis of your online operations. Up to 75% of your visitors are judging your credibility based on how your website looks, and 91% of people say web design is the reason they mistrust a website. The best marketing in the world is useless if it’s sending your prospective patients to a clunky, outdated site that they can’t even use. Investing in your website can have a significant ROI for your business.
So what exactly is the value of web design? Read on to find out what investing in web design will help you improve.
First Impressions
Your website sets the tone for every interaction a prospective client will have with your brand. If a website looks broken, poorly designed, or untrustworthy, users are likely to move on quickly, which means you’ve lost potential patients. Good web design conveys that a site is trustworthy, and signals to a potential patient that a site is worth their time.
Branding
Branding is incredibly valuable for business. Your brand conveys your mission and your value proposition - why do you do what you do, and what makes you different? A well-designed website takes your brand concepts and brings them to life, telling your brand’s story visually. If your website isn’t designed well, your brand will inherently look crappy.
Usability
Often overlooked but always incredibly important, usability is quite literally the ability of a user to use your site. That can mean anything from navigating a menu to filling out a form. If users can’t use your site, they can’t find your contact information, they can’t make appointments with you, and they can’t become your customers.
A great example of this is mobile optimization. By some estimates, up to 50% of all revenue comes through mobile traffic. If your site isn’t optimized for mobile, you’re missing out on a large chunk of potential customers. Good web design accounts for performance on mobile devices, multiple browsers, old computers, and everything else under the sun.
Search Engine Optimization (SEO)
Search engine optimization is Google’s way of indexing and ranking the pages on the internet. Without SEO, your website won’t appear when potential patients search for you on Google, which means you’re losing out on potential patients. Good web design makes a sign easy for Google to crawl and index, and the improved usability for your users means they will stick around longer, which also improves your SEO.
The best part about SEO? What’s good for the robots is also good for the humans. Good web design makes your site easier to use while also making it easier to index and rank. A win-win!
Competitive Advantage
Here’s the thing about web design: because it has been around for so long and affects so many aspects of your business’s success, your competitors are most likely already doing it. Web design is just a good investment. Neglecting your web design means your competitors have an advantage over you, which means you’re losing sales to them. Rather than playing catch up, start making web design a normal part of your website upkeep and maintenance. Set a regular cadence to audit your site for its performance, usability, and lead generation.
MyAdvice can help! Our teams have been designing websites for years and can give you the expertise you need to bring your site up to par. Check out Web Power and contact us to get your dream site live.
