We love nothing more than to hear about customers traveling to your business from faraway places because they found your website and were completely wowed! But we also understand the importance of giving your local customers plenty of attention. At the end of the day, they’re your best source for continued patronage. So…
Make sure you keep a focus on local SEO!
Many of you are already actively involved in serving your communities via your business. Just in case you’re not convinced, here are some scenarios that make local SEO worth your while.
Local exposure – Customers in your area likely don’t want to travel very far to get what they need. They should be aware that your business is convenient. Photos and videos work particularly well in attracting locals to your business, as they’ll recognize familiar people and places. Google+ and Yelp reviews are also immensely helpful in boosting SEO and encouraging customers choose your services.
Link building – Think about link building in both the social and online sense. Social platforms are great for building links to your website, effectively boosting SEO, as well as connecting with other businesses in your area. Online marketing as a means to foster personal relationships is the best way to bring your actual and virtual presence together.
Mobile device searches – More and more often, customers find your business while they’re on the go. If your local listings are optimized, you’ll have the best chance of being found right away.
Website location – Consider your website (or your online presence in general) another location for your business. It’s most useful to your customers if it’s updated frequently, especially for locals who can visit your business at any time. Accurate information is the most important factor in making your business accessible to your local customers.
Connections are key to increasing revenue for your business. And what better way to bring businesses and customers together than to help them realize that you’re right there?!
Let’s chat about your local SEO – give your Customer Success Team a call!