How to Think About SEO

Search engine optimization (SEO) has become an integral part of every business model. If your website doesn’t perform well in search engines, your business will suffer. For businesses that are new to digital marketing, it’s important to understand the value of SEO, hiring a Digital Marketing Specialist (DMS), and collecting data.

Whether you’re brand new to SEO or you’ve already developed a digital marketing strategy, consider how you can think about SEO to yield the best results.

SEO isn’t a quick fix; it needs to be built into your long-term strategy. Many businesses use SEO as a way to instantly increase their conversions, i.e. launching a paid search campaign. However, incorporating multiple digital marketing services has been proven to most effectively boost SEO.

In addition to your paid search campaigns, start utilizing content marketing methods. Publish blogs on your website, maintain social media profiles, and vary the content (images, videos, infographics, etc.). What’s more, learn about what your customers want to interact with online for better engagement. 

Industry experts are invaluable to SEO success. While you may have noticed SEO plugins on your website control panel, there’s no replacement for a professional’s intuitive understanding of SEO. An expert can specialize each campaign to your customers, resulting in higher click-through-rates (CTR) and conversions.

As SEO best practices are constantly changing, an expert can also alter your campaign when search engine algorithms are updated. In the end, hiring an SEO expert is the best way to make the most of your budget.

Data needs to drive future SEO campaigns. To start, proper planning that includes ongoing data collection is crucial to creating successful campaigns in the future. Then when your SEO expert reports that certain campaigns aren’t performing at their maximum capacity, it’s time to try something new.

The fatal flaw for some businesses is sticking with SEO practices that aren’t working for them. SEO isn’t a perfect science. Matching SEO best practices to your specific customers may take some trial and error. And that’s why you need an expert… to find the sweet spot!

Our Digital Marketing team has a firm grasp on how to optimize your SEO, increase your conversions, and maximize your return on investment. Contact your Customer Service Coordinator if you’d like to know how your digital marketing strategy is currently performing.

Posted in: Marketing, News, SEO

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