Do You Need PPC?
- Posted on: Sep 22 2015
We’ve been talking a lot about PPC lately. But you might still be wondering if starting a PPC campaign is the right move for your business. The answer is probably YES!
If you need some convincing, here are three questions to ask yourself:
Are you a local business?
PCC is great for attracting locals to your business. When a potential customer notices that your business is conveniently in their area, they’e more likely to call your office or stop by for a visit. They just need a little reminder that you’re close by when they see a paid ad.
Keep in mind that PPC tracking is crucial for local businesses. If website visitors don’t call or stop by right away, a follow up call may be the only with to secure a conversion. We’ll set up tracking numbers and optimized landing pages, hopefully with a promotion, to make sure that you have all of the information you need.
Do you offer professional services?
If your business falls within a highly competitive market, PPC might be the only way to ensure website visibility. Plastic surgeons, dermatologists, cosmetic dentists, wellness centers, and other healthcare professionals greatly benefit from PPC campaigns.
With a competitive market also comes higher costs-per-click. This may correlate with the price you’re willing to pay to appear at the top of search results. Granted, our PPC analyst is trained to get creative with keywords to lower the cost of your campaign.
Do you have a long sales cycle?
Return on investment for your PPC campaign might be difficult to quantify if your services involve a long sales cycle. Unlike e-commerce websites, you won’t have the benefit of a quick sale.
However, this is an opportunity to design your campaign around the time at which your potential customers are ready to schedule an appointment. Instead of appealing to customers who have just started researching your services, focus on customers who have already decided on their procedures. That’s where our creative keywords will come in handy.
If you answered ‘yes’ to any of these questions, PPC might be the next phase of your online marketing strategy. Give your Customer Success Team a call to discuss your options!